The It’s More Than Just Sneakers lifestyle tour returned to Melbourne, bringing together sneakerheads, streetwear fans, and pop culture lovers under one roof — here’s what went down. Despite Melbourne’s famously unpredictable weather, the community showed up in full force — proving once again that this event is a must-attend for anyone in the scene.
A Legendary Lineup of Local Heroes
Hosted at Coburg Town Hall, this year’s event featured an all-star lineup of vendors. At the forefront were none other than Saint Side, Melbourne’s street culture pioneers, and Sole Emporium, known for their fire sneaker heat. These two giants alone guaranteed serious sneaker clout, but the vendor roster didn’t stop there.
From vintage streetwear stalls to collectible toy sellers, every corner of the venue had something exciting to offer.
Fit Checks and On-Foot Heat 🔥
Even though it was cold outside, the fits inside were hot. Melbourne’s sneaker community brought serious heat — from rare Jordans and Yeezys to limited-edition collabs and custom creations. Everywhere you turned, someone was rocking a grail.
The streetwear game was equally strong. Layered looks, bold branding, and perfectly paired accessories turned the event into a full-on fashion showcase.
Hoops Meets Hype: Basketball Highlights
Two standout activations brought a dose of basketball energy into the mix.
First up: Indomie, the beloved instant noodle brand (and low-key sneakerhead survival food), surprised everyone with a modern hoops arcade. Winners walked away with Indomie prize packs — because who doesn’t love free noodles?
The second major highlight? A live NBA 2K showdown hosted by Hoops and Hip Hop. Their setup featured one of the coolest displays at the event and drew big crowds all day long.
Monster Energy, Raffle Hype, and Deals Galore
Staying energized was easy thanks to Monster Energy, which kept everyone refreshed and ready to hunt down deals.
And speaking of deals — there were plenty. From affordable steals to high-end grails, visitors scored big on everything from sneakers and apparel to toys and collectibles. It was a day of serious retail therapy.
But perhaps the biggest frenzy came from the raffles. This year’s ticket sales were off the charts, and much of the buzz was thanks to the adorable and highly sought-after Labubu dolls from Waves AU. They had everyone scrambling for a chance to win — and probably broke a raffle record in the process.
A huge thank you to our sponsors for their support. None of this would be possible without them, and we’re beyond grateful.
ABSNC (Singapore) – @absnc
AFEW (Germany) – @afewstore
ASICS Sportstyle – @asics_sportstyle_au
Ayoub Lawyers – https://www.ayoublawyers.com.au/
CARNIVAL (Thailand) – @carnivalbkk
Cosmonauts Spacewear (Indonesia) – @cosmonautsspacewear
Crep Protect – @crepprotect_au
CROCS – @crocsaustralia
EA Sports – @easportsofficial
eBay – @ebayau
G-SHOCK – @gshockoz
Indomie – @indomieau
Jarritos – @jarritosau
JBL – @jblaustralia
Kicks Kase – @kickskase
LaceSpace – @lace.space
LIDS – @lids_australia
Limited Edt (Singapore) – @limitededt_sg
Mizuno Sportstyle – @mizunoaustralia
Monster Energy – @monsterenergy
Monsta Kicks – @monstakicks.au
REALISM – @realismco
Rhypla Builds – @rhypla
Philips – @philipshomelivinganz
Saucony Originals AU / NZ – @sauconyoriginalsaunz
SKINARMA (Singapore) – @skinarma
SNKRDUNK (Japan) – @snkrdunk
Sole Emporium – @thesoleemporium
Stateside Sports – @statesidesports.au
The Gamesmen – @thegamesmen
UNLCKD – @unlckd.official
WAVES AU – @waves_au
Up Next: Gold Coast, QLD
That’s a wrap for Melbourne — and what a day it was! Massive shoutout to the organizers, vendors, and everyone who showed up and made it special. If you missed out, don’t worry — the tour’s next stop is Gold Coast, and it’s shaping up to be even bigger.
Stay tuned for updates, and don’t forget — It’s ALWAYS More Than Just Sneakers.
