Converse and Coca-Cola have teamed up for a vibrant new collaboration that celebrates creativity, community, and nostalgia. The Converse x Coca-Cola Collection reimagines two timeless cultural icons through a shared lens of style, optimism, and self-expression.
At the heart of this collaboration lies a simple but powerful message — everyone’s a Chuck, and every story deserves to be shared. Whether it’s told through your favorite pair of sneakers or a shared bottle of Coke, this campaign is all about connecting people through stories and style.
Directed by Bradley Calder and captured by Sam Balaban, the campaign stars Vince Staples as “Chuck,” embodying the authentic energy and synergy between the two brands. His effortless cool brings the collaboration’s creative spirit to life.
The Converse x Coca-Cola Collection officially launches Friday, October 10, featuring a limited-edition premium Chuck 70 crafted with materials inspired by Coca-Cola’s iconic red-and-white palette and flowing ribbon design. A broader range of Chuck Taylor All Stars and apparel will follow in early November—just in time for the holiday season.
Founded in 1908 and 1886, Converse and Coca-Cola have each built deep cultural legacies — from basketball courts and concert stages to cafés and campuses. Now, they merge their iconic aesthetics into a collection that’s nostalgic yet refreshingly modern.
Drawing from Coca-Cola’s unmistakable design language — the bold dynamic ribbon, signature red tones, and the green glow of vintage glass bottles — each piece reimagines Converse’s classic silhouettes and streetwear staples with collectible, elevated detailing.
The Converse x Coca-Cola Chuck 70 stands at the center of the collection — a symbol of heritage, craftsmanship, and creativity designed for both collectors and culture lovers.
