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High Voltage Can Jump

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Jay Mijares
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Queensland Rail‘s new safety “High Voltage Can Jump” campaign, targets risk taking behaviour on the rail network whilst raising awareness of the hidden dangers of the overhead powerlines which carry 25,000 volts – 100 times more powerful than the domestic supply.

Based on the true story of an electric shock survivor, this story is told from the perspective of the survivor’s mate who was with him at the time of the incident.

The campaign highlights that people do not have to come into direct contact with overhead lines to suffer an electric shock or worse, electrocution. The strength of 25,000 volts in the overhead power line system means electricity can jump and arc out, not just destroying soles, but friendships, relationships and families.

Based on the true story of an electric shock survivor, this story is told from the perspective of the survivor’s mum.

You or an object do not have to come into direct contact with overhead lines to suffer an electric shock or endure life changing injuries. The strength of voltage in the overhead power line system means electricity can arc out at you. When someone receives an electric shock or gets electrocuted by being too close or coming into contact with overhead rail lines, the current often travels through their body and exits via their feet, essentially exploding their sneakers.

This sneaker has been intentionally damaged to show what 25,000 volts can do.

We have partnered up with Queensland Rail to assist in spreading awareness on this campaign to help save lives not just in Queensland but all around Australia. This Saturday (24th of August 2019) at our Brisbane lifestyle event, It’s More Than Just Sneakers at Concept venue in Fortitude Valley, Queensland Rail will be setting up an activation that will present this and also bring awareness to our guests regarding this serious issue which puts one’s life in danger.

, High Voltage Can Jump

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