Champion is making a major statement for FW26, and it’s doing it with one of the biggest names in global pop culture. The iconic sportswear brand has officially announced V of BTS as the face of its new True Champion campaign, bringing together music, fashion, sport and self-expression on a global stage.
Designed to celebrate people who are shaping culture through their creativity and individuality, the True Champion campaign marks a new chapter for the brand. Rather than focusing solely on athletes, Champion is shining a spotlight on artists, creators and innovators who inspire others simply by being themselves.
Few people fit that description better than V. Known for his distinctive style, artistic vision and worldwide influence, the BTS member has become a cultural force far beyond music. His impact can be seen across fashion, art and entertainment, making him a natural fit for a campaign built around authenticity and self-expression.
V isn’t the only familiar face involved either. The FW26 campaign also features a diverse lineup including Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best, bringing together voices from across sport, music and culture.
For fans in Australia and New Zealand, the campaign is getting a local twist. Throughout August, Champion is rolling out a large-scale street poster takeover across Melbourne and Sydney, with each location doubling as an entry point into the V x Champion Australia competition. Fans can scan QR codes featured on the posters for a chance to win prizes from a pool worth more than $5,000, including a BTS experience for two.
Champion has always had deep roots in sport and street culture, but the True Champion campaign shows the brand continuing to evolve alongside the communities that wear it. By partnering with one of the most influential artists in the world, Champion is tapping into a generation that lives at the intersection of fashion, music and culture.
The True Champion campaign is available now across Australia and New Zealand, with V leading the charge as the latest face of the iconic “C” logo. For BTS fans and streetwear enthusiasts alike, this is one campaign that’s hard to miss.
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