There is something different about OZMNL. Founded by Arvin Manuel, the Australian streetwear label, which takes its name from OZ and Manila, draws from the experience of growing up between Filipino and Australian culture. Since launching in 2021, OZMNL has used clothing as a way to explore heritage, identity and the journey of finding your place between two worlds.
That story is reflected in the brand’s approach to design. Filipino references sit alongside contemporary streetwear, creating pieces that feel connected to where OZMNL comes from without being defined by it. From the symbolism of its sun and stars emblem to collections inspired by Filipino life and history, there is always a deeper story behind the garments.
The brand’s “Home of Immigrants” philosophy sits at the centre of that story. Rather than simply looking back at its roots, OZMNL is interested in what happens when different cultures come together and influence the way we dress, create and express ourselves.
That philosophy will come to life on 22 August, when OZMNL hosts a pop up in Chippendale, Sydney. The event will offer an opportunity to experience the brand in person, explore the latest collection and meet the people behind OZMNL.
As the label continues to grow, its focus remains on creating clothing with meaning while representing a generation that understands what it is like to belong to more than one place.
In this interview, we speak with OZMNL about the origins of the brand, the influence of Filipino culture, the ideas behind its collections, building an independent label in Australia and what the future holds.
For anyone discovering OZMNL for the first time, how would you describe the brand and what it stands for?
OZMNL (OZ MANILA) is an Australian-based, Filipino owned Contemporary Streetwear label founded in 2021. The Goal is to Express Filipino Culture & Tell our story thru Streetwear.
Take us back to the beginning. What sparked the idea to start OZMNL?
Honestly, I never planned on having a brand. I was just selling clothes to survive here in Australia, until I found a reason to take it seriously.
The community, immigrants, and Filipinos around the world gave me a reason to build OZMNL. A goal to build a home for everyone, not just a safe place, but a family and community where every time they wear OZMNL, they feel at home and know that they are not alone.
There’s a really strong Filipino influence throughout OZMNL. What are some of your favourite Filipino references, stories or cultural elements that you’ve brought into the brand?
Filipino stories, history, and sharing everything about us.
I grew up in a family that lived from hand to mouth, or in Tagalog, “ISANG KAHIG, ISANG TUKA.” Growing up and choosing a life as a dancer, it was often difficult for me to afford clothes and other necessities. So, whatever I had, I would style it, rock it, and wear it with full confidence.
The street, or “KALYE,” became a huge inspiration for me to create something and push beyond my boundaries. I took my experiences from the streets and turned them into something people could remember and wear everywhere, from elegant events to the streets.
OZMNL has developed a distinct look that blends Filipino culture with contemporary streetwear. How would you describe the OZMNL aesthetic, and what inspires you when creating a new collection?
I think whatever is worth telling a story about is worth spending time on. I want to create something that connects people to that story.
As a dancer, I love telling stories. I’m simply inspired by the things I’ve experienced, the things I’ve seen, and even the things I’ve worn before. Sometimes, I’m trying to break the walls and push myself to create something different when making products.If it works, it’s a blessing. If it doesn’t, it’s still a lesson learned.
What’s been one of your favourite pieces or collections to work on so far, and is there a particular piece that you think really captures what OZMNL is all about?
My favourite piece from the Home of Immigrants collection is the different colourways of the Sampaguita Hoodie. It pushed me to explore new patterns and textures beyond what we had used in previous collections, while still maintaining the quality of the pieces across different fabric colours. I also wanted to pay tribute to the first colours of our hoodies, which were Olive Green and Brown.
The brand has built a great community around it. What has it been like seeing people connect with OZMNL, especially Filipinos who see elements of their own culture represented in the clothing?
I am grateful and thankful that people appreciate a Filipino-owned brand that was born in a different country. I can say it’s an immigrant brand. It pushed me to create more.
You’ve got a pop up happening on August 22. What can everyone expect on the day, and is there anything you can tease that people should keep an eye out for?
All the details are posted on all OZMNL platforms. The energy of immigrants and the feeling that you are home are the most important things about this pop-up. All new products will be released on the day. I can’t promise restocks because we rarely do that. I am excited to see everyone.
Finally, what’s next for OZMNL? Are there any new collections, collaborations or big plans on the horizon that you can give us a sneak peek at?
Japan is the next stop. 🇯🇵
A massive thank you to OZMNL for opening up about the journey behind the brand and giving us a closer look at the ideas, experiences and community that have helped shape what OZMNL is today.
The OZMNL, HOME OF IMMIGRANTS Winter ’26 Pop Up Store will take place on 22 August from 11:00am to 5:00pm at 39 Wellington Street, Chippendale, Sydney. The event marks OZMNL first pop up store and will introduce its new HOME OF IMMIGRANTS collection, bringing the brand and its community together for the day.
For more information and to explore OZMNL’s latest releases, visit ozmnl.com.
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