In 1996, Under Armour transformed the humble T-shirt into high-performance athletic apparel. The brand introduced fabric that wicked sweat, dried quickly, and helped athletes train harder and perform better. Now, nearly 30 years later, Under Armour raises the bar again with the launch of The Bouncy Tee, its most versatile performance T-shirt yet.
Unlike a traditional performance shirt, The Bouncy Tee delivers the premium look and soft feel of high-quality cotton while offering the advanced performance athletes expect from Under Armour. As a result, the shirt transitions effortlessly from training sessions to everyday wear.
At the heart of the design, Under Armour blends ultra-soft Pima cotton with NEOLAST™, an innovative stretch fiber that enhances flexibility, durability, and long-term shape retention. In addition, NEOLAST™ supports more sustainable material innovation without compromising comfort or performance.
The advanced fabric responds naturally to movement with a subtle bounce. It keeps its shape, maintains its softness, and delivers a consistent fit after repeated wear. Meanwhile, Rapid-Dry technology speeds up moisture evaporation, helping athletes stay dry, comfortable, and ready for every challenge.
“Since the beginning of Under Armour, we’ve focused on reinventing a better T-shirt,” said Kevin Plank, Founder and CEO of Under Armour. “What started as a simple solution to sweat on the field has grown into something much bigger. I haven’t been this excited to launch a shirt since our original innovations. The Bouncy Tee delivers elite performance while fitting seamlessly into every part of your day with comfort and style.”
By combining premium materials, innovative fabric technology, and everyday versatility, The Bouncy Tee marks the next evolution of performance apparel. Whether you train, travel, or recover, Under Armour designed this T-shirt to keep up with every part of your day.
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