Novelship Expanding in Australia


After 18 months of explosive growth, Novelship – Southeast Asia’s largest online marketplace for authentic sneakers and streetwear – is expanding in Australia this month.

Originally founded in 2018, Novelship has since grown to become the region’s leading online marketplace for consumers to buy and sell authentic sneakers and streetwear from the world’s most sought-after brands including Air Jordan, adidas Yeezy, Supreme and more. With over 20,000 products in stock, buyer’s have a wide array of options to select and show off.

The expansion to Australia came during a defining moment in e-commerce, as an increasing number of customers convert from offline to online shopping due to COVID-19. Australia is not an exception; as data published by Deloitte indicates Australia Post has seen an additional $2.4 billion in e-commerce related revenue compared to the same period last year.

How to Buy Now or Make Offer on Novelship

When discussing expansion plans into Australia, Novelship’s CEO and Founder, Richard Xia, had to say, “Australia is a market we’ve had our eyes on for a long time now, and our market data indicates there’s a thriving sneaker and streetwear culture with few reliable local options. We think this is a great opportunity for us to provide locals with the products and services they deserve.”

Unlike other competitors, Novelship has been multi-market from the beginning, adopting a “hyper-local” approach to market expansion – focused on serving each diverse region by providing them with the best prices, largest stock count, affordable shipping rates, and five-star customer service.

Australians can expect to pay less for the sneakers and streetwear they love when shopping on Novelship. Furthermore, shipping generally takes less than a week after the product has been successfully authenticated and processed for delivery for the buyers. Postage cost starts under $25.

How to Sell or Make List on Novelship

Beyond discounts of over $100, buyers and sellers alike can rest assured that every single product traded through Novelship undergoes a rigorous authentication and quality assurance process to identify low quality and/or fake sneakers. Sellers attempting to peddle fakes on the platform receive financial penalties and repeat offenders are barred from selling online.

Find Novelship online at, or check out their Instagram @novelship.

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