Wednesday, April 17, 2024
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atmos x Adidas Originals ‘Hachiko’

ICYMI

Moé Mijares
Moé Mijares
Just your ordinary Japanese girl who loves cats and dancing.

It’s here! The third collab between atmos and Adidas Originals in the Shibuya Pack series is coming in the form of an homage to Japan’s most-loved dog and icon of Shibuya, Hachiko.

In case you don’t know the story:
Hachiko was an Akita dog in the 1920’s, who became famous for his loyalty to his owner Hidesaburō Ueno, a professor at Tokyo University. He would walk his master to Shibuya Station, then wait for him to return. Sadly, the professor passed away from a cerebral haemorrhage at work one day, but Hachiko continued to faithfully wait at the station gates. He waited every day for nine years until he too finally passed. The story became the basis of several novels and movies, and he became the definition of ‘loyalty.’ A monument of him reunited with his master is in Tokyo University. Another monument is outside Shibuya Station, which even named an exit after him. You may know this bittersweet, true story of Hachiko from the 2009 Hollywood remake Hachi: A Dog’s Tale, starring Richard Gere.

This collab uses the Superstar silhouette, a timeless masterpiece of Adidas Originals. To give it the unique appearance of Hachiko, Adidas has used Harako, a very soft calf leather with fur. The colour is a soft sandy hue to resemble the fur of the beloved loyal pup.
The tongue features a silver plate with an engraved trefoil logo – not unlike a decorative dog tag.

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The lateral side of the midsole also acknowledges Hachiko with the printed address of his iconic statue outside Shibuya Station. In addition, you’ll find a stylised image of Hachiko on the insole.

You’ll also find a logo with the words “You Make Shibuya” printed on the insoles. This logo is for official goods affiliated with the “Shibuya Ward Official Souvenir Project.” This project ensures that part of the profits will be donated to Shibuya to help uplift the community.

This furry rendition of the sneakers, aptly nicknamed ‘Superstar Dog’ is really an essential part of the Shibuya Pack series. Because in my opinion, without Hachiko, Shibuya is not quite Shibuya.

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These sneakers will be for sale in advance at A.T.A.D, atmos stores, and atmos online on 18 September, 2021. They will then be available through the Adidas app and Adidas online shop from 25 September, 2021.

To see the first drop in the Shibuya Pack series ‘Yoyogi Park’, click here. Check out the second drop ‘Denim Pack’ here. For all atmos articles click here. Previous Adidas features can be found here.

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