The adidas Superstar has been reimagined countless times over the years, but this latest collaboration tells a story unlike any other. Limited Edt and adidas Originals have unveiled the Superstar Consortium ‘Made in India’, an exclusive release that celebrates India’s rich culture, craftsmanship, and growing influence on the global sneaker scene.
Created as part of adidas Originals‘ highly sought-after Consortium programme, the release is one of the first to shine a spotlight on Indian design through one of the brand’s most prestigious collaboration platforms. Even better, it’s limited to just 350 individually numbered pairs worldwide, making this one of the rarest Superstar releases in recent memory.
The storytelling is where this pair really stands out. Inspired by the idea that celebration is part of everyday life in India, the Superstar features a detailed peacock motif across the upper, insole, and translucent outsole, paying tribute to the country’s national bird. Traditional vine patterns reference Indian textiles and centuries-old architecture, while gold lace locks, jewellery-inspired aglets, and gold foil branding add a premium finish. Pops of red and blue complete the design, representing prosperity, purity, and celebration.
The attention to detail doesn’t stop with the sneaker. Every pair comes housed in a custom matchbox-inspired collector’s box, inspired by the ceremonial lighting of the first flame during auspicious occasions. Inside you’ll also find a custom shoe bag, motif socks, alternate red and blue laces presented in a jewelry pouch, and an individually numbered flame charm that makes each pair feel even more special.
Beyond the product itself, the campaign showcases the Superstar where it belongs, on the streets. From vibrant neighborhoods and local celebrations to traditional dance, street art, food vendors, music, and skate culture, the campaign highlights the energy and creativity that inspired the collaboration. It’s a reminder that sneaker culture is shaped just as much by community as it is by the shoes themselves.
The Limited Edt x adidas Superstar Consortium ‘Made in India’ launches August 8 in India and August 12 in Singapore for ₹11,999 and SGD 179 respectively. The release will be available exclusively through Limited Edt stores and online in a full unisex size run from UK 3–13. If you’re lucky enough to secure one of the 350 pairs, you’ll be adding a genuine piece of sneaker history to your collection
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