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Casio Edifice Signs Partnership with Sydney FC


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Casio Edifice has signed an official partnership with Sydney Football Club for the Isuzu Ute A-League 2021-22 season. Sydney FC was established in 2004, and is known as the most successful football club in Australian history. They have won five Championships and four Premierships in the A-League. In addition, they have an FFA Cup win and an Oceania Champions League victory in their name.

Casio Edifice will become the Official Timepiece Partner of Sydney FC’s Isuzu Ute A-League Men. The partnership is set to be activated across both brands’ digital content and social media channels, as well as marketing and communications streams.

Selected Sky Blues players will proudly wear Casio Edifice watches on Sydney FC match days, on arrival at the ground.

Shriro Chief Marketing Officer Tim Anderson is excited for the partnership and the future of both brands. “The success of Sydney FC over the past 5 years has been inspiring. They continually strive to be the best they can, which is something that we wholeheartedly share and makes this partnership a natural fit. We look forward to showcasing our collection of sophisticated and inspired timepieces with the team, members, and fans. We hope this can be the beginning of a long and successful partnership between our two brands and we are excited for what lies ahead.”

Sydney FC Chief Executive Officer Danny Townsend welcomed Casio Edifice to the Sky Blues corporate family. “We are delighted to be entering into a partnership with Casio Edifice and they will become a valuable addition to our ever-growing corporate partners,” he said. “It’s going to be a massive year for Sydney FC and everyone connected with our club, so we are looking forward to Casio Edifice joining us on that journey and hopefully beyond.”

Casio Edifice will be visible on Sydney FC’s match day social media content and will be working with the club to produce bespoke social media content pieces.

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