American headwear company New Era are joining forces with G-SHOCK to unveil a commemorative New Era x G-SHOCK GM-110NE-1A timepiece. In celebration of the iconic headwear brand’s 100th anniversary, the limited edition watch features black and gold accents reminiscent of the 59FIFTY® visor sticker.
The elements of New Era are captured in the form of a gold flag at the 3 o’clock position, an engraved gold IP case back and a special package featuring a visor sticker motif with the words, ‘Originators of the True Fitted™’ that pays homage to the brand’s storied history.
Upholding the distinctive design of the G-SHOCK GM-110, the custom timepiece boasts a
dark grey metal-forged and polished IP bezel with gold lettering that matches its gold and
black analog-digital dial.
The GM-110NE-1A comes with two interchangeable bands – one, a black cloth band with
an embroidered New Era flag and green undersides, a gold buckle and band keepers, while
the other a sleek gold-speckled black urethane band with a branded stainless-steel keeper