Nike has yet again lost another one of its great collaborators in Jerry Lorenzo and his brand Fear of God. This has made shock waves in the fashion industry. But Adidas has just announced its new partnership with the style connoisseur and they’re expecting it to be long term.
This new contract with Adidas will provide Lorenzo free reign over the creative and business strategy side of Adidas Basketball globally. He will also bring about his new branding Fear of God Athletics which will be honed in on Atheleisure and basketball lifestyle products.
Lorenzo has had many collaboration with many brands other than the Brand Giant Nike and more word is yet to be spilled regarding their shock split.
But one things for certain, if Jerry Lorenzo can prove himself successful, there are Billions of good things coming his way. Just ask Mr Kanye himself.