On a personal level, can you guys tell us who you legends are?
We are 3 brothers with parents from Indonesia who grew up in Perth Western Australia and in a household surrounded by art in all forms from visual arts to music. Our father was a professional visual artist and the creative world was not foreign to us so it was inevitable for us to bring these elements into the brand Aether Care.
Do you guys still remember what sneaker or event that got you hooked into the community?
Adam: aka: Radam Royce The sneaker that got me hooked on sneakers was the Nike Air Max 1 OG sport red back when I was working at Footlocker. The event that solidified my love for sneakers and streetwear was Carbon festival back in 2014 and was created by Acclaim Magazine. The festival was held over a few days in Melbourne and as part of it a swapmeet was hosted by Sneaker Freaker. It offered us a chance to meet some of the best in the game such as Bobby Hundreds, Futura and Woody from Sneaker Freaker. It made us love the culture even more and ignited my passion for street wear and sneakers.
What inspired you to build a sneaker/garments after care business?
It was a combination of things; the love for sneakers, fashion and seeing a gap in the market in a world where fashion is fast we wanted to create a product to help people keep their wearables for longer with more chances of the item to be resold or passed on instead of throwing it out just being because the item is dirty or deemed unwearable.
Can you please tell us more about the amazing activities and support you provide not just for the Sneaker community but also in the promotion of mental health care and awareness.
Over the 4 years of business we have held and contributed the best way we can for our community from holding stalls to creating concept activations such as Aether Hotel and Aether Courtside at the recent Summer Jam. We feel the importance in giving back and our duty to be an advocate for mental health as the action of caring carries through to the rest of your actions because if you look good, feel good, you do good. Our latest project for the community is Sunday Kind of Love. A Youtube channel and workshops held at the Aether Care flagship store on how to take care and restore your wearables from sneakers to garments.
Who is your greatest inspiration?
Our mum-
She looked after a family of 5 boys whilst working multiple jobs on her own. She is and always will be our main inspiration, fun fact our company name is actually named after her Maiden name.
What are your plans for the future?
We have multiple parts growing at the moment. We are really excited with new business opportunities, collaborations and if all goes to plan we have some exciting activations in Melbourne and Sydney! Which we will be announcing in the coming months.
Advice for the future entrepreneurs.
Our advice to future entrepreneurs is—Just start! It’s the hardest thing to do once you have started the rest will figure itself out. Just work smart, trust the process and don’t be afraid to fail.
Aether Care High Quality Sneaker and Garment products are available HERE.
A portion of each sale goes to the care and research for mental health.
20% OFF CHECK-OUT CODE: ‘shoezen1’
