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Introducing the Nike Adapt BB

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Jay Mijares
Jay Mijares
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.

, Introducing the Nike Adapt BB

How The Shoe Works

When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.

That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.

How It Was Tested

Similar to the HyperAdapt 1.0, the Nike Adapt BB was put through a gauntlet of tests, including impact tests, intense temperatures, end-of-life tests that lasted tens of thousands of cycles long, waterproof tests to simulate the sweatiest feet and more.

Here’s how Nike researchers put a typical Adapt BB through its paces to make it the most tested shoe in Nike’s history:

, Introducing the Nike Adapt BB

FitAdapt technology will be available in the Nike Adapt BB beginning in February.

SourceNike News

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