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Kiko Kostadinov x ASICS GEL-QUANTUM LEVITRACK™

ICYMI

Jay Mijares
Jay Mijareshttp://thekickzstand.com.au
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

ASICS are thrilled to announce the release of the Kiko Kostadinov x ASICS GEL-QUANTUM LEVITRACK™ sneaker which builds off of the collaborative history between the two brands. Two years in the making, this special release celebrates the international spirit of sport, tying together the things that unite us all through community and teamwork.

This spirit of cooperation between the two brands is evident in each release, but particularly in this latest offering which sees Kiko Kostadinov, side by side with Laura and Deanna Fanning, taking full advantage of the freedom provided by ASICS and its Institute of Sports
Science (ISS) to retool entire silhouettes and explore new directions with the brands classic logos and signifying ASICS Stripes.

The ISS has always been at the forefront of innovation for the ASICS brand, strictly focusing on developing technologies that enhance the performance of ASICS athletes. The team was able to apply ISS technologies, specifically the newly developed SCUTOID GEL™ cushioning, directly onto a lifestyle offering for the very first time. Which optimizes and enhances the experience for the active lifestyle consumer.

The use of the SCUTOID GEL™ technology in the Kiko Kostadinov x ASICS GEL-QUANTUM LEVITRACK™ is a perfect of example of the collaborative effort between Kiko Kostadinov, the Fanning sisters, and ASICS towards the realization of footwear designed to uplift and enhance the day-to-day experience of the wearer.

The trust between the two brands is evident with this multi-concept release. As with all successful teams, these two brands continually push each other forward and inspire each other to be at their best. The Kiko Kostadinov x ASICS GEL-QUANTUM LEVITRACK™ worldwide release is on the 30th of August 2021. In Australia these are now available at ASICS.COM.

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