Last year ASICS and Andersson Bell received a huge response after introducing the collaboration GEL-1090 sneakers. Now they are back for a second collaboration with the PROTOBLAST. ASICS and Andersson Bell‘s project began with the intention of showing real content created with analogue sensibility to modern people living in a digitalized world, and established a new worldview with ASICS excellent technology and Andersson Bell‘s imagination.
Design was inspired by three movies that were an interesting stimulus in childhood. Inspired by the historic site temple in the jungle of Indiana Jones, the shark of Jaws and the Batmobile of The Dark Knight, you can get a glimpse of the design sensibility of ASICS and Andersson Bell, which was created by adding imagination to the impressive points of the movie.
ASICS PROTOBLAST is reborn and inspired by some of the past products designed for basketball and running, and features 3D AI technology studied by the ASICS Sports Science Research Institute and developed and applied geometric outsole tread patterns.
In addition, they added decorative metal moulds, Andersson Bell logo rivet decorations, and Amblum logo decorations to the shoe-laced layered design that wraps around the entire shoe, creating their own unique upper.
The Andersson Bell x ASICS PROTOBLAST sneaker are now available from ASICS.com, Highs and Lows, Up There, Above The Clouds, Subtype and Sneakerboy. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.