ASICS is launching its latest collaboration in the sportstyle segment with P. Andrade, a Brazilian contemporary design brand known for its unique and innovative approach to fashion. The collaboration introduces a new version of the iconic GEL-KAYANO 14, inspired by the Lamprocyphus Augustus, a small beetle native to the Amazon rainforest.
With over 30 years of history, the GEL-KAYANO™ is celebrated for its legacy of stability and comfort. First developed in 1993 by designer Toshikazu Kayano. Moreover, the silhouette named after its creator drew inspiration from beetle shells. Featuring a robust exoskeletal structure, a double-density midsole, and an innovative Mono-Tongue System. Since its debut, the GEL-KAYANO™ has continuously evolved, incorporating new technologies and innovations in each edition. Also, solidifying its status as one of ASICS’ flagship shoes and attracting attention through partnerships like the one with P. Andrade.
Founded by fashion designers Pedro Andrade and Paula Kim, P. Andrade stands out for its contemporary luxury with a strong focus on innovation. According to Pedro Andrade, blending P. Andrade’s design DNA with ASICS’ aesthetic was a natural process.
“When we had the opportunity to work with the GEL-KAYANO 14, incorporating our style into the model came easily. Its contemporary and sophisticated look, with subtle nuances, aligns perfectly with what we do at P. Andrade,” he says.
Meanwhile, the idea to use the beetle as a central theme emerged during research on Brazilian wildlife, focusing on fauna, flora, and biomes.
“The beetle was an unexpected discovery. Scientists believe it may contain the ideal photonic crystal needed to manipulate visible light, a crucial material for ultra-fast optical computers—something that doesn’t exist yet because the right crystal hasn’t been manufactured,” Andrade adds.
Furthermore, the beetle also inspired a unique connection between its metallic colors and the shoe’s design. Featuring shades of purple and green, the new color-changing GEL-KAYANO 14 reflects the beauty and uniqueness of Brazil’s natural environment. The shoe’s development took about a year and a half, with design consolidation taking place in Japan.
“It was a long and detailed process. We went through around 30 versions before arriving at the final one, which showcases subtle gradients and metallic hues inspired by the beetle’s shell,” notes Paula Kim.
In addition, the collaboration includes a clothing line inspired by the beetle’s anatomy. The designs incorporate contours that mimic the shape of the beetle’s legs, with all fabrics imported from Japan. The collection, consisting of t-shirts, two pairs of pants, and one jacket, blends casual style with sportswear, offering details and stories connected to the central theme.
ASICS’ marketing director, Constanza Novillo, emphasizes the significance of the collaboration: “Collaborations are essential for ASICS as they allow us to explore new perspectives and bring innovative elements into our products. The partnership with P. Andrade demonstrates our ongoing commitment to staying connected with our audience by offering relevant stories and groundbreaking products.”
Overall, The collaboration aims to inspire consumers to see beauty in often-overlooked aspects of nature.
“We want to showcase beauty through unconventional sources, especially in small creatures that play a fundamental role in regenerating our planet. This collection invites people to look at nature’s little wonders with greater attention and care,” concludes Andrade.
Lastly, the new ASICS GEL-KAYANO 14 will retail for $280 AUD and is now available online at ASICS.COM and select retailers.
Discover our previous ASICS article HERE.
