British retailer END. links up with ASICS to drop a fresh take on the archival GEL-NIMBUS™ 10.1, blending late-night corner shop nostalgia with performance-built comfort. Part of END.’s 20th anniversary Corner Shop collection, the collab taps into the everyday charm of local stores — where milk runs, snack grabs, and unexpected finds are part of the culture.
From 2008 Runner to Streetwear Staple
First launched in 2008 for long-distance runners, the GEL-NIMBUS™ 10.1 was built on cushioning, stability, and endurance. This reimagined edition keeps those performance roots intact while evolving into a modern lifestyle sneaker. Premium open mesh, smooth white leather overlays, and soft hairy suede panels nod to whole milk packaging, delivering playful textural contrasts. Co-branded details include foamy milk-printed insoles and END. tongue logos, adding subtle storytelling to every step.
Comfort Meets Concept
Beneath the style, it’s all about all-day wearability — rearfoot and forefoot GEL™ cushioning, dual-layer EVA foam midsoles, and ASICS’ TRUSSTIC™ system ensure support from morning coffee runs to midnight snack trips.
The END. x ASICS GEL-NIMBUS™ 10.1 is available now via ASICS.com for $300 AUD — a perfect blend of British culture, Japanese craftsmanship, and sneakerhead-worthy design.
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