The SHAI 001 Family Series is set for a global launch on October 2, 2025, at 12:00 am AEST, marking a major moment in Converse Basketball and Shai Gilgeous-Alexander’s journey as both athlete and creator.
As Creative Director of Converse Basketball, Shai Gilgeous-Alexander has shaped the SHAI 001 silhouette from the inside out, transforming it into a canvas of his story. Every design choice reflects his duality as an athlete and visionary—built for performance on the court and infused with style off it. From its sculptural form to its advanced performance features, the SHAI 001 sneaker is a direct expression of Shai’s unique creative vision.
This October, the SHAI 001 arrives in three new colourways—each inspired by family and deeply personal connections: CHARM BLACK, HAIL CLAY, and MASI BLUE. These colourways not only expand the sneaker’s story but also highlight Shai’s purpose-driven mindset and commitment to excellence.
SHAI 001 Family Colourways
- CHARM BLACK – Inspired by Shai’s mother, Charmaine, this sleek colourway embodies elegance, calmness, and the ruthless instinct Shai brings to the court.
- HAIL CLAY – A tribute to Shai’s wife, Hailey, this soft yet sharp tone reflects love, support, and the quiet strength that fuels his game.
- MASI BLUE – Rooted in the bond with his brother Thomasi and their hometown of Hamilton, Ontario, this cool, stoic shade captures resilience and composure under pressure.
Performance Features
Each SHAI 001 Family Colourway is engineered with elite-level performance design:
- Radial traction pattern for multidirectional control
- Forefoot Zoom Air for explosive energy return
- Over-lasted midsole for unmatched stability
Built to mirror Shai’s movements—fluid, precise, and ever-shifting—the SHAI 001 Family Series represents the next chapter in Converse Basketball innovation.
The Converse SHAI 001 Family Colourways will be available globally at Converse.com.au and select retailers on October 2, 2025 for an RRP of $260 AUD.
