When passion meets precision, you get something special. Up There Athletics and New Balance team up for their first-ever collaborative footwear project — the FuelCell Rebel v5 ‘Same Lane‘ — a release that celebrates movement, creativity, and the power of community.
The project finds its roots in the 2024 Melbourne Marathon, which saw over 42,000 runners hit the streets in the spirit of connection and perseverance. It wasn’t just about finishing lines — it was about shared moments, personal journeys, and the rhythm that unites every stride.
Through film, animation, stop motion, and photography, Up There captures running as art — layered, raw, and human. The result? A shoe that mirrors that same philosophy. With a palette of black, white, and fluorescent green, softened by hints of pink, the design channels energy, warmth, and individuality. An un-dyed off-white midsole pays homage to vintage runners and the spirit of prototype experimentation, while multiple lace options invite subtle personal expression.
This isn’t just a sneaker; it’s a story you can wear. Built for performance yet styled for everyday life, the Rebel v5 ‘Same Lane’ bridges sport and culture — a symbol of unity and purpose for those who move with intention.
The Up There Athletics x New Balance FuelCell Rebel v5 ‘Same Lane’ drops first in-store at 11am on 29 October, giving local runners and collectors the first chance to experience the collaboration in person. For those who can’t make it, the online release goes live at 9am on 3 November exclusively via upthereathletics.com, ensuring everyone gets a fair shot at securing this limited release.
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