UP THERE has levelled up once again, transforming the Peeler Family Orchard’s old apple shed into a dedicated New Balance pop-up to launch their exclusive 991v2 Made in England.
In the lead-up to the release, the team teased the sneaker through select cuts from a short film shot between Castlemaine, Victoria and the New Balance factory in Flimby, England. The mystery kept everyone guessing, with no one except the New Balance and UP THERE‘s team knowing what the shoe actually looked like until the reveal.
The drop blends New Balance heritage with UP THERE’s Australian identity. The silhouette takes cues from classic Made in England pairs, including a subtle nod to the 577 “Carbon Fiber”. Working closely with New Balance designer Sam Pearce, UP THERE introduced new material combinations and thoughtful design touches that give this 991v2 its own personality.
A technical mesh upper sets the foundation, supported by full grain leather overlays and a carbon leather saddle for a refined and performance-driven feel. Reflective accents tie into New Balance DNA, while translucent SBS pods and a matching heel cap modernise the midsole. A timeless gum outsole completes the build. The palette stays mostly black with reflective silver hits, highlighted by flashes of UP THERE’s signature green across the outsole and key branding details.
The Aussie references are subtle but sharp. The lateral “991” branding is replaced with +61, Australia’s international calling code. The tongue features an upside down “Made in England” embroidery as a playful nod to being down under. Three lace sets come in the box for added versatility.
The UP THERE x New Balance 991v2 is a global exclusive to UP THERE and will be available on Friday the 28th of November for $420 AUD.
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