Sunlight Station

Adidas Sign Beyoncé as a Creative Partner


Air Jordan 5 Raging Bulls Release Details

Get excited Retro 5 fans, one of the iconic classics is set for a re-release in 2021! Since its...

Foot Locker Australia: Official Statement

Foot Locker Australia has proven to it’s loyal sneaker community following that they are listening and always trying to keep things fair....

Apple reveals its 2nd Generation iPhone SE

Apple has announced the arrival of a new iPhone. But its not the iPhone 12! The 2nd generation iPhone...

The Kickz Stand’s Instagram Weekly Top Hit List

We bring you the fams freshest assembled gear this yuletide season at the @thekickzstand IG!!! Keep using our hashtags #thekickzstand...

Adidas have announced a partnership with Beyoncé and her 3 year old brand Ivy Park.

Beyoncé will sign on as a creative partner with Adidas and re launch her Ivy Park brand, and is set to launch a signature shoe and apparel. 

Beyoncé says “This is the partnership of a lifetime for me. Adidas has ha tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. i look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader. 

There is no current word on when the products might launch but we are sure there will be a hype surrounding what the mega star releases when the time comes. 

Let us know what you think about the partnership and what it might mean for the brand. 

Latest article


Collaborating once again following the 2018 'Wasabi' sneaker, British retailer END. and ASICS share the latest precious gem, the GEL-LYTE™ III 'Pearl'.


Third collaboration project between ASICS and Berlin fashion label GmbH, began with the GEL-QUANTUM 360™ 6, and was first debuted in GmbH’s...

Apple “Hi, Speed” Event 2020 Wrap

Apple held a very low key event for its upcoming releases this week. The event was simply known as "Hi, Speed" where...

Melo to ‘Ball’ out in Puma

Another player added to the Puma roster is LaMelo Ball. We all know him for his on the court performance and also...

Google Pixel 5 Launch

A few days ago (sorry for the delay in getting this out), Google held its annual Launch Night to unveil some tasty...