In 1962, inspired by the Japanese sandal known as Zori which has soles made of rice straw, Havaianas invented the world’s best-selling thong, known as The Traditional, by changing the sole to a resistant rubber material that could adapt to Brazil’s warm climate and beaches.
Almost 60 years later, Havaianas has tapped into its roots to release a new and innovative, unisex silhouette. A play off the original Havaianas traditional style and the Japanese Zori sandals, the Tradi Zori merges designs from two diverse cultures to offer a unique thong that can live beyond the beach and cater to the fashion-forward, urban consumer. Featuring a unique, square-shaped silhouette, the Tradi Zori boasts a triple-layer EVA and rubber sole and fabric strap that provides superior, all-day comfort and increased stability.
“Tradi Zori represents the future of Havaianas. We’re challenging the idea that thongs are just for the beach and igniting a change in perception,” says Fernanda Romano, Global Marketing Director at Havaianas. “While paying homage to the brand’s heritage, this new silhouette is a drastic departure from Havaianas’ classic styles and really introduces a new form of cultural expression.”
“The creative process started during a trip to Japan where I saw several people wearing Zori’s with traditional kimonos in the middle of Tokyo. Considering Havaianas’ origin and organic link to Japanese culture, I was immediately inspired to recreate the Zori for the brand and bring the concept to other major urban cities around the world. Tradi Zori is a true reimagination of the category. – Leonardo Boin Fujisaka – Shapes & Footwear Design Manager at Havaianas.
Release date will be on the 31st of July and will be available in seven colours, inspired by the most popular colour combinations over the course of Havaianas’ history. Retail price of $120 and will be available exclusively at havaianasaustralia.com.au.