Ad
Sunlight Station

Havaianas Tradi Zori Sandals

ICYMI

RYUGI Vol.22 Toprock Party Edition Recap

Starting in 2016, Ryugi started as a series of breakin' battles to help liven the local street dance scene. This time they've...

Vans presents House of Vans Sydney

Vans presents House of Vans Sydney, showcasing the many sides of the Vans culture through, D.I.Y workshops, indoor skate park & mini...

KICKSTW Chinese New Year Celebrations

KICKSTW biggest celebration of the year is happening this weekend, come through and celebrate CHINESE NEW YEAR with them. They have $8888...

Dragon Ball Z x G-SHOCK GA-110JDB

On our last feature, G-SHOCK has announced the ONE PIECE collaboration. Now another Japanese anime has been added to the G-SHOCK family...
Jay Mijareshttp://thekickzstand.com.au
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Havaianas introduces the reinvention of its classic silhouette, Tradi Zori. Last month Havaianas collaborated with mastermind Japan showcasing this model.

In 1962, inspired by the Japanese sandal known as Zori which has soles made of rice straw, Havaianas invented the world’s best-selling thong, known as The Traditional, by changing the sole to a resistant rubber material that could adapt to Brazil’s warm climate and beaches.

Almost 60 years later, Havaianas has tapped into its roots to release a new and innovative, unisex silhouette. A play off the original Havaianas traditional style and the Japanese Zori sandals, the Tradi Zori merges designs from two diverse cultures to offer a unique thong that can live beyond the beach and cater to the fashion-forward, urban consumer. Featuring a unique, square-shaped silhouette, the Tradi Zori boasts a triple-layer EVA and rubber sole and fabric strap that provides superior, all-day comfort and increased stability.

Tradi Zori represents the future of Havaianas. We’re challenging the idea that thongs are just for the beach and igniting a change in perception,” says Fernanda Romano, Global Marketing Director at Havaianas. “While paying homage to the brand’s heritage, this new silhouette is a drastic departure from Havaianas’ classic styles and really introduces a new form of cultural expression.”

“The creative process started during a trip to Japan where I saw several people wearing Zori’s with traditional kimonos in the middle of Tokyo. Considering Havaianas’ origin and organic link to Japanese culture, I was immediately inspired to recreate the Zori for the brand and bring the concept to other major urban cities around the world. Tradi Zori is a true reimagination of the category. – Leonardo Boin Fujisaka – Shapes & Footwear Design Manager at Havaianas.

Release date will be on the 31st of July and will be available in seven colours, inspired by the most popular colour combinations over the course of Havaianas’ history. Retail price of $120 and will be available exclusively at havaianasaustralia.com.au.

Latest article

Uncharted Official Movie Trailer

For many years, there have been many attempts to get an Uncharted movie off the ground. For those living under a rock,...

Limited Edt x adidas Consortium EQT Race Walk

Limited Edt and adidas Consortium teams up to deliver its innovative take on the adidas Equipment (EQT) Race Walk. This collaboration was...

KangaROOS Ultimate 001 ‘Cherry Maple’

KangaROOS is back with another limited edition release from their ROOS UNITED project. KangaROOS worked with Kish Kash and Sneakerqueen and used the Ultimate...

mita sneakers x New Balance M990 V2

mita sneakers is proud to present the M990 V2, the second exclusive model in the series of flagship models from New Balance....

Google Pixel 6 Launch

Another year, another Google Pixel phone launch. This time around we have on deck the Google Pixel 6 and Pixel 6 Pro....