G-SHOCK, which is a brand known for its unrivalled toughness, has continued to evolve in durability and functionality since its launch in 1983. With such a legacy, G-SHOCK connected with Rich Brian from 88rising, to reinterpret a timepiece of his choice.
The watch Brian gravitated towards is the rugged GA-2100. It pulls design and aesthetic cues from other watches within the G-SHOCK lineage and is known for its octagonal bezel and minimalistic design.
Essence of Brian’s Nostalgia
Nostalgia is built on the back of time. Brian’s reinterpretation is inspired by a guitar he fell in love with as a young boy in Indonesia. The bold seafoam green base colour is paired with the salmon pink accents, reminiscent of the guitar Brian spent his childhood obsessing over. To complete the design, Brian’s signature adorns the case back, almost as a dedication to his younger-self. In a way, his reinterpretation serves as a reminder of his origins and unrelenting pursuit of artisanship.
About Rich Brian
Growing up home-schooled in Indonesia, Rich Brian found the internet to be his English teacher and window to the world beyond. After moving to America alone at the age of 17, Brian has been both awed and humbled by his experiences, as they simultaneously smack him down to Earth and lift him up. Brian’s debut project Amen, released in February 2018, garnered widespread critical acclaim and topped the iTunes Hip-Hop charts, a first in history for an Asian musician. 2021 proved to be a triumphant year for Brian as he reached new heights in his career.
The Rich Brian x G-SHOCK GA-2100RB-3A watch is priced at $199 SGD and will be available online at G-SHOCK Singapore, as well at all G-SHOCK stores from the 15th of December 2023. Make sure you sign up to our newsletter for all the latest features. For more CASIO and G-SHOCK features, click HERE.