Third collaboration project between ASICS and Berlin fashion label GmbH, began with the GEL-QUANTUM 360™ 6, and was first debuted in GmbH’s Autumn Winter 2020 fashion show in Paris in January earlier this year. This radical departure for a ASICS classic, has been rendered almost unrecognisable through a unique methodology of colour, composition and materials.
GmbH cut and sliced the shoe apart, deconstructing the upper into an open flat artwork, coloured in asymmetrically, making each shoe of a pair seem unique and mismatched.
Executed in 3 highly contrasting colour combinations: white, red and black, purple, blue and black and finally off-white and gum, the sneakers features GmbH’s signature play with glossy and suggestive surfaces. The slick renderings, appear both ominous and seductive.
However, all the functionality and technology of the GEL-QUANTUM 360™ 6 have kept its integrity, uniting the fluidity of its technical components with a progressive look. 360-degrees of GEL™ technology-based cushioning circulates the midsole for lasting comfort.
GmbH creates fashion through storytelling, craft and technology. Both brands further promote an importance in originality and craftsmanship within sportswear.