Thursday, May 30, 2024
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GmbH x ASICS GEL-QUANTUM 360 6

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Jay Mijares
Jay Mijareshttp://thekickzstand.com.au
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Third collaboration project between ASICS and Berlin fashion label GmbH, began with the GEL-QUANTUM 360™ 6, and was first debuted in GmbH’s Autumn Winter 2020 fashion show in Paris in January earlier this year. This radical departure for a ASICS classic, has been rendered almost unrecognisable through a unique methodology of colour, composition and materials.

GmbH x ASICS GEL-QUANTUM 360 6, GmbH x ASICS GEL-QUANTUM 360 6

GmbH cut and sliced the shoe apart, deconstructing the upper into an open flat artwork, coloured in asymmetrically, making each shoe of a pair seem unique and mismatched.

GmbH x ASICS GEL-QUANTUM 360 6, GmbH x ASICS GEL-QUANTUM 360 6

Executed in 3 highly contrasting colour combinations: white, red and black, purple, blue and black and finally off-white and gum, the sneakers features GmbH’s signature play with glossy and suggestive surfaces. The slick renderings, appear both ominous and seductive.

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However, all the functionality and technology of the GEL-QUANTUM 360™ 6 have kept its integrity, uniting the fluidity of its technical components with a progressive look. 360-degrees of GEL™ technology-based cushioning circulates the midsole for lasting comfort.

GmbH creates fashion through storytelling, craft and technology. Both brands further promote an importance in originality and craftsmanship within sportswear.

The GmbH x ASICS GEL-QUANTUM 360™ 6 are now available at Above The Clouds, Sneakerboy and Up There.

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