Tuesday, December 5, 2023
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GmbH x ASICS GEL-QUANTUM 360™ 6

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Jay Mijares
Jay Mijareshttp://thekickzstand.com.au
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

The highly anticipated fourth collaboration between ASICS and Berlin fashion label GmbH is finally here, the GmbH x ASICS GEL-QUANTUM 360™ 6. GmbH is based in Berlin, Germany and was founded in 2016 by Benjamin A. Huseby and Serhat Isik.

The two new designs of the GmbH x ASICS GEL-QUANTUM 360™ 6 was shot by photographer and director Olgac Bozalp and styled by Raphael Hirsch. The video and images depict brotherhood and community between a group of young men in Berlin. The images portray physical activities which we see a kind of masculinity that often is vilified, but here pictured with beauty.

This radical design of an ASICS classic, the sneakers have been rendered almost unrecognisable through a unique methodology of colour, composition and materials.
GmbH cut and sliced the shoe apart, deconstructing the upper into an open flat artwork, coloured in asymmetrically, making each shoe of a pair seem unique and mismatched. Executed in two highly contrasting colour combinations: Pure Silver/Sour Yuzu and Rich Gold/Black Coffee the sneakers features GmbH’s signature play with glossy and suggestive surfaces. The slick renderings appear both ominous and seductive.

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However, all the functionality and technology of the GEL-QUANTUM 360™ 6 model have kept its integrity, uniting the fluidity of its technical components with a progressive look. 360-degrees of GEL™ technology cushioning circulates the midsole for lasting comfort. GmbH creates fashion through storytelling, craft and technology. Both brands further promote an importance in originality and craftsmanship within sportswear.

Exclusive pre-launch of the GmbH x ASICS GEL-QUANTUM 360™ 6 was on the 16th of March at the GmbH online store. In Australia, it will be available via ASICS.com and Above The Clouds on the 7th of April 2022.

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