Let’s take it back. AFEW is a family business and was founded in 2008 by two brothers Andy and Marco Biergen, based in Düsseldorf, Germany. If you didn’t know, Düsseldorf has the 3rd largest Japanese community in Europe and the largest in Germany, hence the Japanese influences on their designs.
Over the years, AFEW grew to an international, well-known sneaker store. AFEW have collaborated and worked with big brands such as Nike, Adidas, ASICS, Diadora and KangaROOS. Every new event or project, AFEW pushes the boundaries to the max, which helped grow AFEW to its status today.
Following the successful release of the AFEW x ASICS GEL-LYTE™ III ‘Red Koi’ and ‘Orange Koi,’ comes the new chapter for AFEW x ASICS. After the ‘Koi’ was voted as the best GEL-LYTE™ III, AFEW had the opportunity to work on another project with ASICS.
The AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection” sneaker is inspired by the Wabi-Sabi philosophy and is meant to embody the concept that beauty lies in imperfection. Only premium materials was used for this collaboration.
The sneaker’s ASICS Stripes feature a “Wear Away” upper that forms its own texture as the sneaker is worn, and the colour will change from green to pink. The upper is beige while the heel stands out in purple with ‘Wabi-Sabi’ stitched on. Purple stitching is on the inside panel of the sneaker for the ASICS Stripes. Also, for the first time ever used on a GEL-LYTE™ III sneaker, there is a cork sock liner with ‘Wabi-Sabi’ printed on.