ASICS is pleased to announce a collaboration with Cecilie Bahnsen, coming together to launch a collection of sneakers, re-interpreting ASICS’ GT-2160™ sneaker. Following the highly anticipated capsules of hand-embellished trainers developed between the brands, this collaboration continues to celebrate the intersection of everyday couture, movement and comfort, combining Bahnsen’s intricate feminine DNA with ASICS’s technical expertise.
In launching this special project, Cecile Bahnsen has come together with regular partner of the brand, Japanese photographer Takashi Homma, to create a captivating visual showcase of the Cecilie Bahnsen x ASICS collaboration. The campaign captures the essence of the collection with images of a girl gracefully moving through Tokyo at twilight, donning the ASICS sneakers and the Cecilie Bahnsen Fall Winter 2023 Collection.
The campaign and collaboration have been presented in a gallery style format during a pop-up event coinciding with Paris Fashion Week. Taking place from June 21st to 24th, the pop-up featured large-scale prints of Takashi Homma’s images, displayed throughout the space. The pop-up paid homage to the studied craftsmanship and passion invested in this collaboration, echoing the artistry behind each shoe. The GT-2160™, exhibited on plinths in a raw space, have created a striking contrast in merging Cecilie Bahnsen’s feminine universe with ASICS’s technical appeal alongside the visual campaign.
The first of two drops of the Cecilie Bahnsen x ASICS collection have officially launched on ceciliebahnsen.com and MATCHES on July 5th followed by the global release on July 19th. The Cecilie Bahnsen x ASICS GT-2160 will be available in two colorways; black and white, priced at $300 AUD.
With comfort and unique style sitting at the core of the collaboration, the GT-2160™ is constructed with a light; feminine and modern take on a Mary Jane shoe, where transparencies and florals are paired with everyday couture.
“Building upon an ongoing partnership with ASICS, this new collaboration continues to push the boundaries of Cecilie Bahnsen’s modern vision of femininity, interpreted through the lens of movement, motion, and mindfulness. Finding harmony between intricate couture detailing and hyper-feminine embellishments with ASICS’ technical and functional universe is an exciting design challenge that we welcome with each collaboration.”
– Cecilie Bahnsen
These shoes are available to purchase on ceciliebahnsen.com and MATCHES, followed by the global release on July 19th where they will be available to purchase on ASICS.com, Above The Clouds and Highs and Lows.
