The anonymous mood board HIDDEN have joined forces once again with ASICS for an exciting global collaboration with the GEL-NYC™. This marks the first time ASICS and HIDDEN have used the GEL-NYC™ silhouette, with the two brands partnering as recently as December 2023 using the GT-2160™ silhouette.
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/7d2b04ee-2612-420f-b6ea-5b9461dcf08f-769x1024.jpg)
“The inspiration for this HIDDEN x ASICS GEL-NYC™ sneaker lies within the digital landscape and was designed and built to attract the admiration of designers around the world.,” said HIDDEN. “This new model is not a designer shoe, but rather a shoe for designers everywhere.”
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/ec77e3a4-88ec-4ba1-b10f-f1d9146a4eec-769x1024.jpg)
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/d391ebd2-d3b4-4ace-90c5-92428e2e449b-769x1024.jpg)
The sneakers upper construction implements a light grey base that’s offset with reflective details and HIDDEN’s electric green hues for contrast. Various elements throughout the upper reference the design language of a designer’s repertoire of digital tools. These features are meant to deconstruct the boundary between reality and on-screen visuals.
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/1201B001_100_SB_FR_GLB-1024x563.jpg)
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/1201B001_100_SB_FL_GLB-1024x474.jpg)
The midsole contrasts the upper’s retro influences by using the GEL-CUMULUS™ 16 shoe’s tooling system. Through a combination of lightweight foams and GEL™ technology inserts, this midsole formation helps create advanced underfoot comfort.
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/1201B001_100_SB_TP_GLB-869x1024.jpg)
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/1201B001_100_SB_BT_GLB-879x1024.jpg)
The HIDDEN x ASICS GEL-NYC™ sneaker was first unveiled at a secret in-store pop-up in the US on the 23rd of March. Global release will be on the 12th of April.
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/hidden-asics-gel-nyc-819x1024.jpg)
In Australia, the HIDDEN x ASICS GEL-NYC™ sneakers will retail for $250. Will be available via the ASICS EQL platform and at these Australian retailers: Above the Clouds, Finesse, Highs and Lows, Laced, Up There and USG.
![HIDDEN x ASICS GEL-NYC™, HIDDEN x ASICS GEL-NYC™](https://thekickzstand.com.au/wordpress/wp-content/uploads/2024/04/39acfd9f-f358-44d9-9949-a789814e9c2e-769x1024.jpg)
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