ASICS SportStyle is stepping into the local scene this August with its first-ever Australian pop-ups in Sydney and Melbourne – and it’s more than just sneakers on display. The activations celebrate the 10-year legacy of the GEL-QUANTUM™ series, while cementing ASICS as a serious player in the sport-meets-streetwear space.
Both cities will see spaces transformed into immersive hubs of culture, movement, and style. In Sydney, Chinatown Country Club will host a line-up of wellness-driven and creative experiences – from mindful sound baths to matcha workshops and DJ-led sneaker nights. Melbourne’s No Vacancy takes it in a different direction, tapping into the city’s café and creative culture with coffee-and-DJ morning sessions, sake tastings, and guided breathwork designed to recharge mid-week.
On top of the lifestyle activations, the pop-ups deliver what sneakerheads really want – exclusive heat. Attendees can shop the latest drops, revisit some of ASICS’ most coveted collabs in extremely limited numbers, and even get their hands on the Jungle Jungle x GEL-CUMULUS™ 16, a handcrafted release that blends artistry with cultural connection.
“With these pop-ups, we’re not just showcasing sneakers – we’re creating new ways to connect with the community through music, mindfulness, and streetwear,” says Mark Brunton, Managing Director of ASICS Oceania.
For a brand built on the ethos of a sound mind in a sound body, this marks a bold new chapter. It’s where movement, mindfulness, and culture collide – and where the future of ASICS SportStyle in Australia begins.
📍 Sydney: Aug 14–16 @ Chinatown Country Club
📍 Melbourne: Aug 20–23 @ No Vacancy
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