G-SHOCK announces its partnership with Korean streetwear brand MISCHIEF to release a special collaboration model GMA-S140MC-1A.
MISCHIEF is a subculture based casual streetwear brand from Seoul that is highly popular in Korea and throughout the rest of Asia. Collaborating with a broad spectrum of brands and local artists, MISCHIEF actively contributes to the local fashion industry and cultural arts. Having started with recycled vintage fabrics as a handmade bags and accessories brand in 2010, MISCHIEF launched their first clothing collection in Fall 2012 and continues to develop their apparel and designs in an array of creative endeavors in the present.
This special collaboration model uniquely combines a look inspired by the street fashion culture of the ’90s, the signature style of the MISCHIEF brand, along with the form that created the G-SHOCK boom back in the ‘90s.
The base model is the GMA-S140 dressed up in ‘sun-washed’ themed vintage-like coloring. The MISCHIEF logo appears on the face, the back cover and band of this model. The band sports the phrase ‘DEADLY COMBINATION’, which celebrates the amalgamation of the MISCHIEF and CASIO spirit into powerful team that beats them all.
The G-SHOCK x MISCHIEF collaboration model is retailing at $189 SGD and will be available online at https://g-shock.sg/g-news/new-releases/g-shock-x-mischief. It will also be available at selected G-SHOCK Singapore boutiques. For more details, head to @GSHOCK_SG on Instagram and Casio G-SHOCK Singapore on Facebook.
