Friday, November 22, 2024
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New Balance ‘Urban Islander’ Collection

ICYMI

Jay Mijares
Jay Mijareshttp://thekickzstand.com.au
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Explore the latest New Balance ‘Urban Islander’ Collection by SBTG and Limited Edt. The capsule collection marks New Balance’s first-of-its-kind collaboration with two of Singapore’s most formidable streetwear authorities that have revolutionised and shaped the sneaker subculture, both locally and regionally. Where tropical fun meets urban grit, the ‘Urban Islander’ Collection embodies the free-spirited nature of world-renowned Singapore streetwear designer, Mark Ong, who goes by the moniker Mr Sabotage, and the tenacity of leading local niche sneaker boutique, Limited Edt.

Defined as an inhabitant of our sunny island with a deep interest in style, music, art and subculture, the ‘Urban Islander’ is highly creative and makes playgrounds out of the streets and paths less travelled. The concept also epitomises the contrast between Singapore being an urban city that is at the same time, the perfect tropical beach getaway.


Headlined by the New Balance 327 sneakers and 900 sandals, the ‘Urban Islander’ Collection is the re-imagination of New Balance’s iconic footwear through the eyes of Singapore’s OG sneaker artist. Having designed for the likes of American musician, Mike Shinoda, and basketball legend, Kobe Bryant, the collection stays true to Mark’s signature military and vintage style, which sets the tone and elevates the identity of the ‘Urban Islander’.

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The flagship 327 sneakers is a re-invented classic, with its distinguished silhouette inspired by the New Balance 320, the most sought-after running shoes of the 1970s. The lightweight upper makes the 327 extremely comfortable for all-day wear, cementing its position as the ultimate athleisure shoe. The soft EVA midsole provides lightweight cushioning with a grippy rubber tread for traction that keeps ‘Urban Islanders’ grounded on the streets.

Its open-toed counterpart, the 900 sandals, is perfect for those on-the-go with its cushy yet featherweight VersaLite midsole technology and NB Comfort insert. With a BOA closure system for quick fit adjustments, this multi-strap sandals will get you moving in no time. Splashed with motifs inspired by our urban island, this summer essential is up for any adventure, be it treading the urban jungle or indulging in that fun getaway to the island beach.

The ‘Urban Islander’ Collection also comprises of other merchandise including shirts, towels and a tote bag in summer-inspired motifs, camo prints and bold colours that complete the look, character and experience of an ‘Urban Islander’.

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The New Balance ‘Urban Islander’ Collection by SBTG and Limited Edt. includes the 327 sneakers (S$189), 900 sandals with socks (S$159), a shirt in two colourways (S$89), a tote bag (S$79), and a towel in three colourways (S$39). Available exclusively at Limited Edt CHAMBER, urbanislander.limitededt.com and sbtgsurplus.com from the 15th of October.

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