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jouetie x atmos pink x ASICS JAPAN S™ PF


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Jay Mijares
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Introducing the JAPAN S™ PF model, a ASICS sportstyle sneaker designed in a three-way collaboration with Japanese fashion brand jouetie and women’s sneaker specialty store atmos pink.

The collaboration is based on ASICS’s long-selling classic basketball shoe FABRE JAPAN S, which debuted in 1981 and has been loved by generations of players. The classic court shoe has been reborn as a town shoe with a thick platform sole.

The shoe will be available in two colourways: Pink with zebra stripes adorning the sock liner and heel logos, and Beige with an exquisite mix of animal and check patterns.

Both styles reflect the style of jouetie Creative Director AMIAYA, who mixes varied boundary-defying tastes in a unique expression.

About jouetie
Japanese fashion brand that picks and mixes import, rock, mode, and styling all against a street style base. A mix of various spices reveals a woman who enjoys a more playful lifestyle and fashion throughout multiple stages of life.

About atmos pink
From presenter of Tokyo sneaker culture to the world atmos shop, a new business concept shop offering a mix of sports styles for women. Based on the concept of Pinks, Go ahead: Ladies, let’s move forward. To love ourselves positively every day. Let’s move our bodies. Let’s live the music. Let’s make art. Let’s breathe fashion. Let’s discover the new!, atmos pink injects Pinks everyday sneaker culture into fashion. atmos pink offers not only well-known sneaker brands, but also creates original apparel and presents a sports mix style featuring sneakers so that sports fashion can be worn every day.

The jouetie x atmos Pink x ASICS JAPAN S™ PF will be available on the 18th of June at ASICS Australia and the 10th of June at Sole Finess. For other ASICS features, click HERE.

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