ASICS Sportstyle announces a triple-branded collaboration with the iconic GEL-LYTE Ⅲ OG with atmos from Tokyo, Japan and our homies from Melbourne, Australia, Sneaker Freaker. The design of this collaboration has been inspired by the stray cats in Tokyo and Melbourne.
Melbourne, Australia is renowned for its inter-connected laneways that make the city full of energy during the late nights. The AC/DC Lane, Celestial Avenue and Meyers Place are jam-packed with noodle joints, laidback speakeasys and underground clubs.
While in Tokyo, Japan, it’s the street-level network of boutiques, micro-bars and izakaya’s in Harajuku, Golden Gai and Harmonica Alley offers a reminder that humans still power the biggest urban economies and one of the world’s great megalopolises.
The stray cats in back alleys are very common to the both cities of Tokyo and Melbourne. Expressed in fur and phosphorescent materials and the colour of purple and green a reminder the neon lights in the cities.
The eye-catching purple on the upper and midsole is a mixture of blue, which is the brand colour of atmos, and red which is known as the key colour of Sneaker Freaker. This sneaker is packed with the unique commitment of collaboration with asymmetrical logos on each part such as tongue, heel and inner sole.
The iconic GEL-LYTE III originally designed by Shigeyuki Mitsui and released way back in 1990 when both the technology inside and the construction were both cutting-edge. Rich with history of going against tradition and subverting stereotypes, with this new iteration being no different.
The Sneaker Freaker x atmos x ASICS GEL-LYTE III OG ‘Alley Cats’ will be available on Monday, the 4th July at Sneaker Freaker, Above The Clouds, Up There, Laced and USG. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.