Thursday, May 30, 2024
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SneakerLAH x HUNDRED% x ASICS GEL-LYTE™ III ‘Teh Tarik’

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Jay Mijares
Jay Mijareshttp://thekickzstand.com.au
@thekickzstand @itsmorethanjustsneakers #succeedonpurpose

Malaysia’s biggest sneaker event and our homies SneakerLAH and streetwear store HUNDRED% are at it again with another three-way collaboration with ASICS Malaysia. With already two huge successful collaborations with ASICS under their belt, (GEL-KAYANO™ 5 OG “Nasi Lemak” in 2019 and GEL-LYTE™ III “Kuala Lumpur Twin Towers” in 2020), SneakerLAH and HUNDRED% reveal yet another locally inspired sneaker, honouring their Malaysian roots.

This year, the concept behind the collaboration for ASICS’ most prominent silhouette, the GEL-LYTE™ III, was inspired by Malaysia’s most popular drink, the Teh Tarik. Literally translated as “pulled tea”, the popular beverage is made from a strong brew of black tea blended with condensed milk that is most commonly found in mamak stalls, and restaurants as well as kopitiams around the country.

The SneakerLAH x HUNDRED% x ASICS GEL-LYTE™ III “Teh Tarik” colourway draws inspiration from the national drink, with bold caramel suede to resemble the various shades of milk tea. A debossed “LAH” branding presents itself on the upper to commemorate the pair as a true Malaysian collaboration.

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The sneaker features inter-changeable eye-catching stripes that mimic the splashes made by the process of the pulled tea. The speckles and imprints on the insole represent the stain left behind by a glass of Teh Tarik, while the white translucent sole mirrors the gleaming surface of the tables usually found in the mamaks or kopitiams.

The SneakerLAH x HUNDRED% x ASICS GEL-LYTE™ III “Teh Tarik” will be released on the 4th of  December via online raffle on SneakerLAH.com. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.

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