The anonymous mood board HIDDEN have joined forces once again with ASICS for an exciting global collaboration with the GEL-NYC™. This marks the first time ASICS and HIDDEN have used the GEL-NYC™ silhouette, with the two brands partnering as recently as December 2023 using the GT-2160™ silhouette.
“The inspiration for this HIDDEN x ASICS GEL-NYC™ sneaker lies within the digital landscape and was designed and built to attract the admiration of designers around the world.,” said HIDDEN. “This new model is not a designer shoe, but rather a shoe for designers everywhere.”
The sneakers upper construction implements a light grey base that’s offset with reflective details and HIDDEN’s electric green hues for contrast. Various elements throughout the upper reference the design language of a designer’s repertoire of digital tools. These features are meant to deconstruct the boundary between reality and on-screen visuals.
The midsole contrasts the upper’s retro influences by using the GEL-CUMULUS™ 16 shoe’s tooling system. Through a combination of lightweight foams and GEL™ technology inserts, this midsole formation helps create advanced underfoot comfort.
The HIDDEN x ASICS GEL-NYC™ sneaker was first unveiled at a secret in-store pop-up in the US on the 23rd of March. Global release will be on the 12th of April.
In Australia, the HIDDEN x ASICS GEL-NYC™ sneakers will retail for $250. Will be available via the ASICS EQL platform and at these Australian retailers: Above the Clouds, Finesse, Highs and Lows, Laced, Up There and USG.
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