mita sneakers x ASICS GEL-LYTE III OG “Dried Rose”

As we approach the 35th anniversary of the GEL-LYTE III in 2025, we are excited to unveil the second special project featuring Shigeyuki Kunii. As the creative director of mita sneakers, Kunii has played a pivotal role in numerous sneaker initiatives, blending global perspectives with local insights. His unique approach to design and collaboration has made a significant impact on the sneaker culture.

The GEL-LYTE III, originally released in 1990, is a lightweight running sneaker that embodies the essence of ASICS sports style. It features the innovative “split tongue” structure, which divides the shoe tongue into two large vertical sections, providing a superior fit and enhanced comfort for wearers. This model, titled “Dried Rose,” draws inspiration from the design concept of the GEL-LYTE V, which debuted in 2014 as a collaborative effort with mita sneakers, showcasing the brand’s commitment to creativity and excellence.

In addition to its striking colourway, the mita sneakers x ASICS GEL-LYTE III OG “Dried Rose” model boasts an array of special features that reflect the unique identity of mita sneakers. These include a split tongue with a zipper, intricate quilting, breathable TPU mesh, convenient pull tabs, stylish piping, and a graphic insole that artfully combines a “CHAIN LINK FENCE” motif with “Tokyo Kai.” This thoughtful design emphasizes both aesthetic appeal and performance, making it a standout in any collection.

The GEL-LYTE III is not just a sneaker; it represents a performance model that is continuously evolving. Likened to a short-lived flower, its design embodies the idea that with thoughtful modifications, it can remain vibrant and relevant for years to come. This philosophy resonates deeply within sneaker culture, where innovation and creativity are key to longevity.

Dyed in a variety of beautiful rose red tones, this global limited edition expresses the delicate and enchanting world of dry roses, inviting sneaker enthusiasts to embrace the beauty of fleeting moments.

mita sneakers x ASICS GEL-LYTE III OG “DRIED ROSE”
Colour: Bordeaux/Wine
Model Number: 1203A578-600
Price: 19,800 yen
Sizes Available: 23.0cm – 29.0cm, 30.0cm

■ Release Date:
Saturday, October 5, 2024, 10:00 AM

■ Online Sales Start:
Monday, October 7, 2024, 0:00 AM

This special release not only celebrates the legacy of the GEL-LYTE III but also highlights the ongoing evolution of sneaker design, reaffirming its place in both fashion and athletic performance. Don’t miss your chance to own a piece of this unique collaboration! To stay up to date, make sure you sign up to our newsletter. For other ASICS features, click here.