ASICS is back at it, celebrating local culture with a fresh collab featuring SneakerLAH and MAMEE MONSTER, and this time it’s all about one of our favourite snacks!
Introducing the SneakerLAH x MAMEE MONSTER x ASICS SKYHAND™ OG ‘Mamee Monster,’ a fun mix of street style, nostalgia, and Malaysian vibes, inspired by that iconic crunchy noodle snack we all love.
ASICS and SneakerLAH have teamed up before to create some really cool kicks that showcase Malaysia’s rich heritage—think local scenery, food, and traditions.
Remember those awesome releases like the GEL-KAYANO™ 5 OG ‘Nasi Lemak’ (2019) and the GEL-LYTE™ III ‘Teh Tarik’ (2022)? Yeah, those really captured what being Malaysian is all about and had sneaker fans buzzing.
The ASICS SKYHAND™ OG ‘Mamee Monster” is all about those childhood memories—like grabbing MAMEE MONSTER noodles after school or chasing down the “Roti Man.” The design totally reflects that vibe! You’ll spot the pale-yellow noodle laces that look just like the snack.
The different shades of yellow on the shoe panels mimic the noodle colour, and the speckled midsole gives a nod to the seasoning powder that comes with it. Plus, the back heel features the seasoning pack design!
And check out the blue insole, which pays tribute to MAMEE MONSTER’s mascot, Blue the Monster, with a velvet ASICS logo. Blue’s even holding the “LAH” symbol for SneakerLAH. To top it all off, there’s a stylish dubrae lace lock up front. These kicks are seriously a must-have for anyone who loves a good throwback!
The limited-edition SneakerLAH x MAMEE MONSTER x ASICS SKYHAND™ OG ‘Mamee Monster’ drops for RM 629 at the SneakerLAH event on November 2-3, 2024, at MITEC KL.
It’ll be available on a first-come, first-served basis, and you can also grab it on ASICS.com starting in November! Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.
