The ASICS GEL-QUANTUM™ ZIENTZIA by Kiko Kostadinov is one of the year’s most highly considered collaborations. Paying homage and inspired by the ethos of the ASICS Institute of Sport Science (ISS), it’s main commitment is to stay true to “human-centric science” whilst working with unique materials to design “intelligently”. It highlights the ISS’s iconic ASICS BLUE colour palette and leans heavily into material explorations and proportion play on the iconic ASICS stripes.
The ASICS GEL-QUANTUM™ ZIENTZIA by Kiko Kostadinov optimises and enhances the experience for the active lifestyle consumer. Built from the GEL-QUANTUM™ LEVITRACK silhouette, the GEL-QUANTUM™ ZIENTZIA borrows the unique two-part scutoid GEL™ Technology sole for shock absorption. The re-enforced heel provides the wearer with performance level support and is built for excellent comfort.
Photographed in the ISS building in Kobe, Japan, the ASICS GEL-QUANTUM™ ZIENTZIA by Kiko Kostadinov is seen in its element – worn by life-long members of the ISS team including researchers, developers, and designers. The resulting campaign images give us a peak behind the curtain, shining a light on the inner workings of the iconic building.
The ASICS GEL-QUANTUM™ ZIENTZIA by Kiko Kostadinov will be retailing at $400 AUD and will be available at ASICS.com.au, Masons and Chinatown Country Club. To stay up to date, make sure you sign up to our newsletter. For other Kiko Kostadinov or ASICS features, click here.
