In celebration of the upcoming 35th anniversary of the GEL-LYTE III in 2025, a special project has been unveiled featuring Shigeyuki Kunii, the esteemed creative director of mita sneakers. Kunii is renowned for his influential role in both global sneaker projects and domestic inline direction, making him an ideal choice for this milestone collaboration.
The GEL-LYTE III, first introduced in 1990, is a lightweight running shoe that epitomizes ASICS‘ sportswear innovation. It is particularly celebrated for its distinctive “split tongue” design, which divides the tongue into two large vertical sections, enhancing both comfort and fit.
The new edition, titled “TRICO 2024,” builds on the legacy of the “TRICO 2020” collaboration model created with mita sneakers to commemorate the GEL-LYTE III’s 30th anniversary. This latest version has been thoughtfully reimagined with a colour palette inspired by the upcoming summer Olympics in Paris, France.
Distinctive features of the mita sneakers x ASICS GEL-LYTE™ III OG “TRICO 2024” include a zippered tongue that offers both traditional lacing and slip-on convenience. The outsole showcases a unique “FAR EAST” graphic, symbolizing Japan from a global perspective and Ueno from the city centre. Additionally, the side of the tongue is adorned with a woven label featuring the producer’s tag, “Tokyo Kai.”
A standout detail of this edition is the incorporation of glow-in-the-dark GEL technology on the heel patch of the upper. This feature not only highlights the shoe’s advanced technology but also adds a striking visual effect.
With its special design elements and thematic inspiration, this limited edition from Japan is set to capture attention and generate excitement in the lead-up to the Paris Olympics.
The mita sneakers x ASICS GEL-LYTE™ III OG ‘TRICO 2024’ are now available both in-store and online at mita sneakers and Herringbone Footwear. To stay up to date, make sure you sign up to our newsletter. For other ASICS features, click HERE and for sneaker features, click HERE.
