ASICS and FINESSE come together for a collaboration that blends performance, purpose, and perspective — introducing the GEL-CUMULUS™ 16 ‘Desert Rose.’
Drawing inspiration from Sturt’s Desert Rose, an Australian native flower known for its quiet strength and natural elegance, the sneaker channels both beauty and resilience. It’s a story of contrasts — delicate yet powerful, refined yet grounded — just like the women shaping sneaker culture today.
Founded in Melbourne, FINESSE has built its name as Australia’s leading female sneaker boutique — a platform dedicated to celebrating and amplifying women’s voices in streetwear and footwear. Their collaboration with ASICS marks a milestone moment: a meeting point between ASICS’ rich performance legacy and FINESSE’s modern creative vision.
The FINESSE x ASICS GEL-CUMULUS™ 16 ‘Desert Rose’ brings this idea to life through material and tone. The sand-toned uppers and petal-inspired palette reflect the warm, earthy beauty of Australia’s desert landscapes. Beneath the surface, it retains the trusted GEL™ cushioning and open-mesh construction that give the CUMULUS line its lasting comfort and versatility — bridging everyday wear with running heritage.
Every detail feels intentional — a refined fusion of sport and style that fits seamlessly into modern wardrobes. Whether you see it as a statement piece or a daily essential, this release captures the evolution of sneaker culture through a distinctly feminine lens.
The FINESSE x ASICS GEL-CUMULUS™ 16 ‘Desert Rose‘ (Item Code: 1203B003.200) will be available exclusively through FINESSE from November 7th, followed by a wider release via EQL and ASICS.com/au on November 12th, with entries drawn November 14th. Retail price is $250 AUD.
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