ASICS is pleased to announce the official launch of the ‘ASICS Collective’ collaborations initiative. A gathering of creatives and like-minded individuals who will elevate the ASICS brand through a series of collaborations through the remainder of 2021 and throughout 2022. The ‘ASICS Collective’ was built by current brand collaborator, Awake NY Founder and Creative Director, Angelo Baque.
While cultivating the ‘ASICS Collective’, Baque turned to some of his closest friends from a variety of creative industries. Baque purposefully selected individuals who bring a specific point of view to their work, and ultimately, to their ASICS sneakers.
The ‘ASICS Collective’ will consist of:
- Tremaine Emory, founder of Denim Tears, co-founder of No Vacancy Inn, creative consultant and artist
- Spanto, founder of LA-based label BornxRaised
- Jess Gonsalves, co-founder of NYC-based vintage outpost Procell
- Renell Medrano, a storied photographer who hails from The Bronx
As part of the ‘ASICS Collective’, each inaugural member will release a personally designed sneaker. The releases began earlier this summer with the Angelo Baque x ASICS GEL-KAYANO® 14 “Rebirth of Cool,” Baque’s very first sneaker collaboration.
“This project is an opportunity for me to bring some of my closest friends together and challenge them to design something new, something outside of their general wheelhouse,” Baque said. “Tremaine, Spanto, Jess and Renell are all members of my creative community. They continuously push boundaries in their respective industries and serve as inspirations for me in my own life. I’m excited for everyone to see their ideas come to fruition.”
Continuing the momentum started by Baque’s GEL-KAYANO® 14, Emory will release his own sneaker, the Denim Tears x ASICS GEL-MC PLUS™ on Tuesday, September 28. Will be released in two colourways and will roll out globally following its initial exclusive release on DenimTears.com. For Australia, scheduled release date will be on the 15th of October.
For Spanto, Medrano and Gonsalves’ ASICS sneakers they will be released over the course of 2022. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.