ASICS is set to debut the GEL-LYTE™ III OG ‘Taito’ collaboration, a triple partnership with renowned Ueno store mita sneakers and apparel brand KEBOZ, capturing global interest from sneaker enthusiasts.
ASICS dropped the OG GEL-LYTE III back in ’90, and it was a game-changer with its split tongue design, giving it that perfect fit. Now, they’re teaming up with mita sneakers and KEBOZ for a fresh take called GEL-LYTE™ III OG ‘Taito’ collab.
They’ve tweaked things for comfort, swapping out the split tongue for a zipper, adding a quick lace system with adjustable stoppers, and throwing in some reflective piping for extra visibility.
Now, onto the design vibes – it’s all about Taito Ward, where both mita sneakers and KEBOZ call home. Inspired by the cherry blossoms, Sumida River, and Sensoji Temple at Ueno Zoo, they’ve mixed up materials to give it that authentic Taito feel.
The “KEBOZ” logo on the heel and the cool graphics on the insole, giving these kicks that extra touch of personality. It’s like a little piece of Taito Ward wrapped up in a pair of sneakers!
The mita sneakers x KEBOZ x ASICS GEL-LYTE™ III OG ‘Taito’ drops on Saturday, June 8th, both in-store and online at mita sneakers, KEBOZ, and ASICS. To stay up to date, make sure you sign up to our newsletter. For other ASICS features, click HERE and for sneaker features, click HERE.
