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ASICS GEL-LYTE ™ III ‘Wisteria’

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ASICS has brought back the GEL-LYTE ™ III sneaker in a new colourway – ‘Wisteria.’ The tried and true silhouette re-emerges with emphasis on comfort and a healthy mind and body.

The GEL-LYTE ™ III sneaker’s dynamic fit and identifiable split-tongue shape have cemented the style as the GEL-LYTE ™ III OG staple for ASICS. Originally designed by Shigeyuki Mitsui in 1990, it has re-emerged in many iterations. This time, it has resurfaced in the brand-new Wisteria silhouette. The shoe’s key components (like the trademarked GEL® technology along with other comfort-making features) remain, while introducing a new emphasis on a sound, healthy mind and body.

The new Wisteria colourway shows off a purple and white midsole with a light purple and dark purple upper. A royal purple outsole finishes off the design, taking inspiration from the vibrant wisteria flower. The shoe’s upper features suede and hairy suede panels that are rendered with various shades of lilac and cream tones to represent the tree’s vibrant colour palette. Multitextured, breathable materials and key components, like its signature GEL™ technology unit in the midsole, provides everyday comfort, so the sneakers can support the wearer conveniently wherever they may go.

The new GEL-LYTE™ III ‘Wisteria’ takes inspiration from the historical wisteria tree that symbolises long-life and immortality. In Japan, the plant can live more than 100 years and is often revered as a symbol of everlasting wisdom. This new version of the beloved GEL-LYTE ™ III serves as a reminder that self-reflection is imperative in navigating the tumultuous journey of life and obtaining inner peace.

The ASICS GEL-LYTE ™ III “Wisteria” sneaker are now available at Up There, Laced and USG. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.

NBA 2K23 is coming and here is why you should be excited!

Another year, another NBA 2K Basketball Video Game … But this years is different and here’s why.

Let’s start with the cover atheletes for this year’s NBA 2K23.

Phoenix Suns’ shooting guard, three-time NBA All-Star, and 2021-22 All-NBA First Team selection, Devin Booker, is featured on this year’s Standard Edition and cross-gen Digital Deluxe Edition.

But the one to be really excited for is the legendary Michael Jordan – a six-time NBA Champion and five-time NBA Most Valuable Player and arguably the greatest basketball player of all time (GOAT) who will appear on the Michael Jordan Edition and the brand-new Championship Edition. This marks the fourth time His Airness has graced us being a cover athelete for NBA 2K. He was previously on the cover for NBA 2K11, NBA 2K12, and the NBA 2K16 Special Edition. Jordan’s career transformed the NBA into a global phenomenon, making him a household name and leaving an undeniable impact on the world of basketball. Jordan is the perfect embodiment of this year’s campaign theme: Answer the Call. As an athlete who never failed to rise to the occasion, Jordan returns to give an opportunity for old and new fans alike to celebrate a talent who left the world in awe throughout his whole career.

This year, NBA 2K23 will offer four editions of the game in an array of digital and physical formats: a Standard Edition, a cross-gen Digital Deluxe Edition, a Michael Jordan Edition and an all-new, exclusive Championship Edition, which includes a 12-month subscription to NBA League Pass. All editions of NBA 2K23 are available for pre-order now and will release worldwide on September 9.

The Standard Edition will be available for $99.95 AUD on the PlayStation 4 (PS4) & Xbox One. $89.95 AUD on the Nintendo Switch and PC. And finally $119.95 AUD on the PlayStation 5 (PS5) and Xbox Series X|S.

The Digital Deluxe Edition will be available for $129.95 AUD and grants players access to the Standard Edition across both generations of gaming within the same PlayStation and Xbox consoles; along with MyTEAM content, including 10K MyTEAM Points; 10 MyTEAM Tokens; 23 MyTEAM Promo Packs; Cover Star Players: Sapphire Devin Booker, Ruby Michael Jordan; Free Agent Option Pack; 1 Diamond Jordan Shoe (non-auctionable); and 1 Ruby Coach Card Pack; as well as MyCAREER content, including 10x 6 types of MyCAREER Skill Boosts; 10x 3 types of Gatorade Boosts; 2-hour Double XP Coin; 4x MyCAREER T-Shirts; Backpack; Custom Design Cover Star Skateboard; and Arm Sleeves.

The Michael Jordan Edition will be available for $149.95 AUD on PS4, PS5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC, and features 100K Virtual Currency in addition to the MyTEAM and MyCAREER content included in the Digital Deluxe Edition.

The brand new Championship Edition will be available for $239.95 AUD on PS4, PS5, Xbox One, Xbox Series X|S, and PC and includes a 12-month subscription to NBA League Pass (This on its own values at $480.00 AUD if you take a look on the NBA League Pass Website), 10% XP Boost on MyTEAM Season Progression; 10% XP Boost on MyCAREER Season Progression; and exclusive Michael Jordan-themed Go-Kart available at launch, in addition to the 100K Virtual Currency, MyTEAM, and MyCAREER content included in the Michael Jordan Edition. This edition will have limited availability and the digital version will only be available for pre-order. The physical versions will be available at selected retailers while stocks last.

Dual-gen access is included for the Digital Deluxe Edition, the Michael Jordan Edition, and the Championship Edition for the PS4, PS5, Xbox One, and Xbox Series X|S platforms and provides a version of the game on each console generation within the same console family. ie Backwards Compatability for those on the Next Gen hardware or future proofing for those still on the old ones and haven’t managed to get their hands on the Next Gen hardware.

So with all that out of the way, here’s what we know so far about this year’s NBA 2K23:

Along with Michael Jordan returning to grace the covers of NBA 2K23 this year, the game will also reintroduce The Jordan Challenge, which encourages players to recreate 15 iconic moments from Jordan’s illustrious career. All ten of the original Challenges from NBA 2K11 have been completely rebuilt from the ground up and will make their return this year – alongside five new iconic Jordan moments – for an entire new generation of players to experience. These Challenges take advantage of more than a decade of technological leaps to provide a completely new way to play through Jordan’s accomplishments within its own game mode.

The Jordan Challenge also elevates an array of spellbinding performances across Jordan’s college, NBA, and Team USA Basketball careers that players can experience across all 15 Challenges and includes unique video vignettes that come with special commentary from an array of NBA personalities: Jordan’s teammates, opponents, and other sporting celebrities who saw him do it live.

The Jordan Challenge introduces iconic NBA moments and in-game innovations, including:

  • Experience a breathtaking recreation of a bygone era, from the 1982 NCAA National Championship to the 1998 NBA Finals. Each challenge features a pre-game interview with a luminary who was a part of what made every game special.
  • A complete presentational package including an intricately designed video filter system that recreates the television experience of these games as they were originally broadcast during the 1980s and 1990s, showcasing the look, feel and sound that take players back to the original game.
  • Key gameplay changes to fit the era, such as a heavier focus on the post and mid-range game and reworking the transition game for the 1980s feel, including tighter transition lanes and more players cutting to the basket with a numbers advantage, as opposed to the spotting up for three you see in today’s NBA.
  • More physicality modelled on the floor and in the paint, along with new signature style upgrades for classic greats like Magic Johnson and Larry Bird, featuring all-new jump shot, layup and dunk packages.
  • Hand-checking and hard-hitting body-ups for a different feel to the one-on-one battles with accurately represented regulations that mirror the 1990s basketball era, like the Detroit Pistons “Bad Boys” with their famous “Jordan Rules” and more.

NBA 2K23 will also bring New Gameplay Enhancements thanks to feedback from the gaming community which will be highlighted by new skill moves, animations, and player builds that provide a more authentic and hyper-real experience.

The game also introduces a variety of new gameplay innovations to elevate the competitive intensity in all facets, including:

  • Shooting: This year’s major change is the addition of shooting attributes, which give each signature jump shot its own unique shooting stats that help determine its effectiveness. There are also five new shot meters to choose from, with 15 more that can be unlocked through Seasons over the coming year.
  • Pro Stick Enhancements: New Gesture Combos have been added to the Pro Stick, introducing a lot of new weapons for both shooting and ball handling for playmakers. Dunking also received new commands, ensuring players dunk exactly how they want without accidentally firing off an unexpected skill dunk.
  • Skill Moves & Adrenaline Boosts: New gesture combos give players even more ball handling and shooting options for their offensive arsenal. Additionally, a new feature to prevent overdribbling is the concept of Adrenaline Boosts. Boosts are consumed every time a player performs a hard go or explosive sprint launch, and once their three boosts are gone, players will notice their speed and acceleration decrease significantly for the remainder of the possession.
  • Defence: Defensive gameplay includes major updates aimed at creating more realistic on-ball defence and shot blocking, as well as steals and ball strips. This year, blocks have been tuned to a more realistic level, leading to more predictable outcomes, with the right players making appropriate stops when timing their block attempts well. There’s also a distinct improvement in ball security for good dunkers, and much more.
  • Badges: Introducing a brand new tiered badge system for players on PS5 and Xbox Series X|S, there will be 16 badges per attribute category: eight in Tier 1, four in Tier 2, and four in Tier 3, with the basic idea being that players need to equip a certain number of badges in the lower tiers before they can equip badges in the highest tiers.
  • Takeovers: While the primary and secondary Takeovers remain the same from previous games, Team Takeover has been redesigned. Team Takeover works as a cooperative team system with the entire team sharing a single meter. The new design makes a lot more sense and does a better job representing what it means to be hot as a team and to take over the game as a unit.
  • AI Gameplay: PS5 and Xbox Series X|S players will notice improved AI ball handling, pick and roll execution, defensive tendencies, and coaching decisions.

Rewrite NBA History in NBA 2K23 with the All-New MyNBA. Explore endless ‘what ifs’, recreate memorable moments in NBA history, or make new league-shattering moves in MyNBA Eras.

MyNBA provides players with a time machine that allows them to start a new MyNBA save at a specific point in NBA history called an Era. Players can play through solo, or join up with friends and choose to either relive or rewrite key moments, including:

  • The Magic Vs Bird Era: Starting in 1983, players will find themselves in the heat of the Magic Johnson vs. Larry Bird rivalry that took over the league. Fans can rewrite 1980’s NBA history while they compete to draft the likes of Michael Jordan, Akeem Olajuwon, or any of the other NBA legends who were drafted in that legendary decade.
  • The Jordan Era: Beginning in 1991, The Jordan Era puts players right at the beginning of Jordan’s dominant run with the Chicago Bulls. They will battle with Isiah Thomas’ “Bad Boys” Detroit Pistons, John Stockton and Karl Malone, Olajuwon’s Houston Rockets, and Patrick Ewing’s New York Knicks for a chance to claim 1990’s basketball supremacy.
  • The Kobe Era: The Kobe Bryant era takes fans back to 2002, where a new generation of talent had emerged in the West, including Tim Duncan and the San Antonio Spurs, Kevin Garnett and the Minnesota Timberwolves, Dirk Nowitzki and the Dallas Mavericks, and of course, the Black Mamba himself, Kobe Bryant. In addition to competing against the legends of this era, players will also be fighting for draft position in anticipation of the legendary 2003 draft class.
  • The Modern Era: The previous MyNBA experience is now dubbed the Modern Era. Long-time fans of the mode can continue to start with the most up-to-date rosters available and enjoy the traditional MyNBA experience.

Each Era received a variety of updates to recreate the atmosphere of the times. Every team has at least one unique court along with unique uniforms. Additionally, a specific filter system was intricately designed to recreate the television experience of watching these games as they were originally broadcast, and every expansion team and franchise relocation is accounted for in-game.

NBA 2K23 is currently scheduled for release on September 9 for PlayStation 5 and PlayStation 4, Xbox Series X|S and Xbox One, Nintendo Switch, and PC platforms. For more information, please visit the NBA 2K23 official website. Also, make sure you subscribe to our website for the latest features. For other NBA 2K or NBA features, click HERE.

Ice Studios x ASICS GEL-KAYANO™ 14

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Ice Studios, led by famed Dominican-American photographer Renell Medrano, announced their first ever sneaker collaboration with ASICS. Medrano drew on inspiration from her childhood and focused her creativity on ASICS’ popular early 2000s performance running model, The GEL-KAYANO™ 14.

“Growing up my parents had most of the family rocking ASICS. I remember wearing them when I was young and I actually still have the pairs my parents would wear back in the day,” said Medrano. “I was drawn to the GEL-KAYANO™ 14 because it sits right in the middle of sporty and stylish – that’s how I would describe my personal style.”

Further, inspiration for the footwear design came from Medrano‘s childhood infatuation with blue, red and yellow and also, ice. These colours come through in the photos she creates and she cites an even deeper connection with ice, both now and during her childhood as if it follows her everywhere.

For the footwear, she selected a bold blue for the base with bright yellow accents to draw the eye toward the heel, putting a spotlight on the iconic ASICS GEL® Technology and her creative group Ice Studios.

ASICS COLLECTIVE
This ASICS and Ice Studios collaboration marks the third product drop as part of the ASICS Collective, following Awake NY Founder and Creative Director Angelo Baque and Denim Tears founder Tremaine Emory’s 2021 releases.

Established in partnership with Baque, the ASICS Collective brings together industry creatives who are each designing their own ASICS sneaker. Collective members include the aforementioned Medrano and Emory along with BornxRaised streetwear founder Spanto and Jess Gonsalves, co-founder of New York’s popular vintage store Procell.

GEL-KAYANO™ 14
Originally launched in 2008, the GEL-KAYANO™ 14 running shoe has been reintroduced over a decade later and has become one of ASICS most impactful sportstyle models. Featuring the original tooling, design language and unmistakable GEL® technology, the shoe remains largely unchanged.

The Ice Studios x ASICS GEL-KAYANO™ 14 collaboration are now available on ASICS.com and selected retail partners. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.

G-SHOCK GMB2100 Full-Metal Series

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CASIO announced the latest additions to its G-SHOCK shock-resistant watches. The three new GMB2100 watches, features a full-metal design that adopted the iconic octagonal bezel of the 2100 series.

Since the 2019 release of the GA2100 — a contemporary interpretation of the very first G-SHOCK, the DW5000C — the slim, simple, streamlined design of the 2100 line has proven popular, especially among younger consumers.

This new shock-resistant G-SHOCK GMB2100 watches employ stainless steel as the exterior material for the case, band, and bezel, pushing the 2100 line forward in both full-metal construction and sharp design. To ensure shock resistance in these metal-clad timepieces, the shock-resistant structure created for the iconic shape of the full-metal GMWB5000 was adopted for the screw-back case, band, and bezel joints of these watches as well, with buffering components made of fine resin installed between the bezel and case.

The bezel, put through meticulous processes — first forging, then cutting and polishing — are precisely crafted for an intricately shaped face that is eye-catchingly solid and stylish. To accentuate the beauty of the metal, the components are treated with different finishes — the bezel with a circular hairline finish on its top surface, the band with a vertical hairline finish, and the bezel bevel, buttons and case back with a mirror finish. The dial is composed of multiple parts to create depth and dimension, while the inset dial ring at the 9 o’clock position and the index marks are treated with a vapor deposition finish for a watch face with a truly quality look.

The three new watches are the silver GMB2100D with stainless steel gleam, the chic GMB2100BD with black ion plating, and the GMB2100GD with bright rose gold, for versatility suited to every style and occasion. The new watches also deliver practical utility with a Tough Solar charging system that eliminates the need to regularly replace the battery. They are also equipped with Smartphone Link* connectivity via Bluetooth® for accurate timekeeping and easy setting of alarms, countdown timer, world time and other functions from a smartphone app.

ModelColourRRP ($AUD)
GMB2100DSilver$999.00
GMB2100BDBlack$1099.00
GMB2100GDRose Gold$1099.00

The G-SHOCK GMB2100 full-metal series will be available in September via gshock.com.au and at selected Australian retailers.  To stay up to date, make sure you sign up to our newsletter.  For more CASIO and G-SHOCK features, click HERE.

AGLXY x BMW x KangaROOS “The Mentality”

In a three-way collaboration, KangaROOS, Ageless Galaxy (AGLXY), and BMW Indonesia release “The Mentality”: a limited-edition pair of sneakers based on the KangaROOS Coil R1 silhouette. Only 250 numbered pairs have been produced to release alongside BMW and AGLXY’s collaboration collection on the 11th of August.

The Coil R1 is one of KangaROOS’ most iconic running silhouettes and comes handcrafted from the Hummel and Hummel factory in Germany. The Coil R1 “Mentality” is equipped with the NASA-developed Dynacoil cushion, and like every KangaROOS shoe, has a small pocket on the tongue.

The shoes are made of a black nubuck and mesh mix, accented with neon green leather along the collar and the top of the tongue. The look is completed with strips of BMW’s signature blue along the midsole and AGLXY & BMW’s graphics on the mudguard. Each pair of shoes come with two extra pairs of laces and a special card detailing the collaboration.

The pinnacle of the collection comes in the form of the BMW 2 Series Gran Coupé, affectionately dubbed “The 2.” The 218i model coupé, recently released in Indonesia in February 2022, will premiere at the Gaikindo Indonesia International Auto Show (GIIAS) in a special AGLXY x BMW edition. These limited edition cars will be available to order by request exclusively at GIIAS starting from August 11, 2022.With the release of the BMW 2 Series Gran Coupé, BMW and AGLXY come together to show the world that they are not afraid to strive for greatness on their terms and that when you want to create a legacy that is both powerful and unique, you have to step out, stand out, and do things your way.

The notion of doing things your way might seem simple, but when the odds are against you and every challenge imaginable is thrown your way, it takes a good dose of mental fortitude and gritty determination to make sure your vision comes to life.

Stepping out of your comfort zone and exploring uncharted territories is exactly what AGLXY and BMW had to do to bring forth this unprecedented collaboration. The two brands found a way to bridge the gap between two completely different industries while simultaneously inspiring others of like-minded mentality.

AGLXY and BMW have created a comprehensive collection comprising a variety of apparel and and accessories, including five shirts, a bomber jacket, cardigan, sweat pants, and a running hat. Accessories include a notebook, water bottle, air freshener tag, pins, keychains, and of course, stickers.

All items from the AGLXY x BMW Collaboration Collection will be available for purchase exclusively at the Gaikindo Indonesia International Auto Show (GIIAS) starting on Wednesday, August 11, 2022. Afterwards, the collection will be available on www.aglxy.com and in-store starting on August 22, 2022.

Make sure you sign up to our newsletter, so you can stay up to date! For other KangaROOS features, click HERE.

Under Armour official partner of City2Surf

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Global sports performance brand, Under Armour is thrilled to announce it will continue its partnership with the world’s largest fun run, City2Surf; returning as the official footwear and apparel partner. After two years of virtual events and much to the delight of runners, City2Surf is back and set to hit the streets on Sunday 14th August. This agreement will support and celebrate the running community and encourage athletes of all abilities to take part in this highly anticipated event. 2022 will mark the third year of Under Armour and City2Surf helping runners perform at their personal best.

As part of the partnership, Under Armour will provide the event’s 2022 official merchandise and volunteer uniforms. The limited-edition merchandise range is designed specifically for runners in mind and will feature Under Armour City2Surf branded men’s and women’s performance tees, tanks, hoodies, crews, visors, and caps.

“Our partnership with the City2Surf solidifies our commitment to run culture and supporting runners with innovative footwear and apparel solutions that will enhance their athletic performance.” said Fernando Reani, Managing Director of Under Armour Australia and New Zealand. Reani continued, “The City2Surf is the biggest and most celebrated running event of the calendar year and Under Armour is privileged to be one of the major partners. We are not only looking forward to seeing City2Surf return to the streets after a two-year hiatus, but also reconnecting with our community and cheering on runners of all levels as they cross the finish line.”

Under Armour will have a high-visibility presence throughout the event as runners take on the famous 14km course and make their way from Hyde Park to Bondi Beach. For athletes participating in City2Surf, Under Armour and rebel have collaborated to construct a performance recovery experience at the finish line, serving up refreshments along with stretching and compression zones.

“It’s great to be able to bring the City2Surf back to the streets of Sydney for the first time since 2019 and we’re thrilled that Under Armour are continuing their partnership with this iconic event,” said Jeremy Kann, Senior Director, Global Partnerships for The IRONMAN Group Oceania, organisers of City2Surf. “The City2Surf has been a favourite event for runners from across Sydney and around the world for more than 50 years and we can’t wait to welcome participants back to the famous course this August. Under Armour holds an important place in the running community and it’s great to have them involved in the City2Surf once again,” said Kann.

To make all athletes better and race-ready, Under Armour is proud to announce it has partnered with rebel and founders of the Bondi Beach-based run club The 440, Trent Knox and Todd Liubinskas, to deliver the official “rebel City2Surf Training Program powered by Under Armour”. The training programs are specifically designed to support and inspire all runners to push for their personal best. The rebel City2Surf Training Program powered by Under Armour, is now available online with more training and motivational tips expected to drop in the coming months.

“After two long years of waiting for big events to return, we are excited the world’s biggest fun run is back!” said Trent Knox, Co-Founder of The 440. “City2Surf is one of Australia’s most celebrated events, but what we love most about it is that it’s open to all abilities. You can walk or run, you can do it with your mum, dad or your best friend, and finishing the course at the iconic Bondi Beach is the icing on the cake. We’re excited to team up with City2Surf, Under Armour and rebel to best prepare the entrants and make it the biggest and most exciting City2Surf yet!”

In the lead up to the race, Under Armour will operate a booth at the Hordern Pavilion in conjunction with rebel for visitors to experience its full suite of high-performance running apparel and footwear, including the recently launched UA HOVR Machina 3 running shoe. The three-day expo will run from 11th – 13th August and be the key destination for City2Surf participants to collect their event bib, event information as well as their custom UA x 440 t-shirt.

Get your Under Armour running essentials for City2Surf by visiting www.underarmour.com.au Under Armour Brand Houses, rebelsport.com.au and rebel stores across Australia. Under Armour City2Surf official merchandise is now available on the City2Surf website and at select rebel stores across NSW. Join the conversation by following Under Armour on Instagram using the hashtag #UACity2Surf

Make sure you sign up to our newsletter, so you can stay up to date! For more Under Armour features, click HERE.

NAKED Copenhagen x ASICS GEL-1130™

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NAKED Copenhagen and ASICS come together for the second time for a vegan-friendly and more sustainable take on the GEL-1130™. Both brands wanted to create a sustainable, vegan-friendly sneaker that looks and feels the same as any other sneaker. One that can squash the misconception that sustainable and ethical products are somehow lesser than those made from traditional, animal-based materials.

NAKED Copenhagen effort was inspired by ASICS positive message of moving with ASICS to “Live Uplifted” as it sought to realize the idea of a holistic everyday uniform. Movement and action are incredibly cathartic outlets for our physical and mental well-being, as such, ASICS looked to create a tool that could help us to “Live Uplifted”. It is this core message that defines the GEL-1130™ collaboration. A slick, vintage-inspired sneaker with a versatile colour palette that can support you through your day, while caring for the world around you.

The NAKED Copenhagen x ASICS GEL-1130™ collaboration is all about the retro vibes, as sage green and brushed silver work their way across the upper before dropping into a full-length, off-white midsole with GEL™ technology. The midsole is secured by a TRUSSTIC™ torsion arch in sage green that connects the forefoot and heel, while a black-grey rubber outsole rounds out the look. In honour of ASICS heritage and legacy, NAKED GEL-1130™ branded the sneaker box, made from recycled material, using water-based detailing, with each of the brands hometowns of Kobe and Copenhagen.

The NAKED Copenhagen x ASICS GEL-1130™ is entirely made from synthetic materials and no materials of animal origin are applied in the design and material selection stages of the product. Also, the yarns, glues or other adhesives applied to the product are of a synthetic nature and no animal-based materials are to be part of their composition. The product is not externally certified as vegan.

The NAKED Copenhagen X ASICS GEL-1130™ are now available via ASICS.com, Above the Clouds, Highs And Lows, SUBTYPE, INCU, USG and Finesse. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.

Havaianas x MARKET Thermo-Reactive Thongs

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Havaianas Australia is thrilled to introduce an exclusive thong collection with MARKET, the cult-favorite, LA-based streetwear brand. Both bold and playful brands, MARKET brings their distinct spirit and innovative product design to the world of thongs.

This collaboration collection comes in two drops. Drop one innovates on Top – one of Havaianas’ most popular models. For the first time, the Top model features a thermo-reactive surface that changes from black to red due to heat. The co-branded Havaianas x MARKET logo appears on the footbed .The words “Caution: Hot Sandal” is playfully written along the thong’s edge.

MARKET founder and Creative Director Mike Cherman travelled to Brazil to visit Havaianas’ headquarters and factories for inspiration. During his trip, Cherman was struck by the heat and how hot the sand can get on Brazil’s beaches. From there, he conceptualised the thermo-reactive design as a way to communicate this to the wearer.

MARKET worked closely with Havaianas’ innovation team, designers,
and developers to push the limits of what was possible and created the industry-first thongs.

“The best collaborations come out of the need to solve a problem and the ability to add a twist and exciting energy to a product you already know and love. Working with Havaianas was truly a dream from a collaborative perspective. The team was ready to push the limits with us as partners and dove in to bring these innovative products to market,” says Mike Cherman, Founder at Market.
“When we do collaborations we look for the exchange of universes and to connect with a different audience in a unique and authentic way. Havaianas is an iconic Brazilian brand and this collab mixes it with all the creativity of Market. Havaianas is about being free to create and express yourself and it made perfect sense to partner with a brand that is so disruptive and innovative,” says Maria Fernanda Albuquerque, Global Marketing VP at Alpargatas.

The first drop of the collection featuring the Top model launched exclusively on August 3 on havaianas.com.au for RRP $80AUD. The second drop featuring a never-before-seen model will launch in September 2022. Exclusive storytelling and content around the collection will unfold across Havaianas, MARKET, and Highsnobiety’s channels.

Make sure you sign up to our newsletter, so you can stay up to date! For other Havaianas features, click HERE.

LEGO Australia Hitting Darling Harbour, Sydney

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Launching today, until the 14th August 2022, LEGO Australia with conjunction with LEGO – 90 Years of Play! to introduce you to 20 life-size Minifigs. The event will be in the heart of Darling Harbour with fun for the whole family, LEGO Minifigures such as Benny the robot and the Ballerina will make an appearance along with one of the LEGO play ambassadors Benji Marshall from the West Tigers.

Plus LEGO Australia will be unveiling a surprise friend built by our very own LEGO certified professional Ryan “The Brickman” McNaught to join the minifigures, making this one for families don’t want to miss.

The must-visit playground, arriving on World Play Day, is a reminder to all fans and families that play matters whether you’re in Sydney or another state or territory.

No matter where you are, LEGO Australia is inviting Aussies to stop and take part in Play Hour (and a half!) on World Play Day and remember to enjoy the magic that play and creativity brings.

This is all FREE as long as you get out there, creating exciting moments for everyone to enjoy, whether it’s moon walking, break dancing, playing hide and seek or practicing your own air guitar!

Where: ICC Precinct, Darling Harbour, Sydney
When: Wednesday 10 August – Sunday 14 August 2022 – Open 9am – 5pm Daily

Plan your trip in only for a short time, click the link to the Darling Harbour events page for more details. To stay up to date, make sure you sign up to our newsletter. For previous LEGO articles, click here.

Sneaker Politics x ASICS GEL-LYTE™ III ‘Always Ready’

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Sneaker Politics has joined forces with ASICS for their upcoming GEL-LYTE™ III, ‘Always Ready’ collaboration. The design was inspired by the U.S. Army, and lives as a thank you to service members. In 1999, Sneaker Politics founder, Derek Curry joined the U.S. Army and was deployed in 2003, where he spent nine months in Iraq. He credits much of his professional success to the lessons and values he learned while serving in the military.

Since the company’s inception, Sneaker Politics and ASICS have worked closely together and developed some of the brands most celebrated products. For the duo’s latest project, Derek went back to the roots of his military career and drew inspiration from the duffle bags new recruits receive ahead of basic training. The green canvas and pig suede upper selected for the ‘Always Ready’ GEL-LYTE™ III stems from Derek’s vivid memories prior to basic training.

“From the very first day of training, it’s seared into your brain that if it doesn’t fit in bag, you don’t bring it” said Derek Curry, Founder of Sneaker Politics. “The Army played a major role in my life and I am thrilled to finally be bringing these two worlds together. Without it there wouldn’t be Sneaker Politics.”

In addition to the careful selection of materials and colour, an embossed Sneaker Politics ‘P’ logo is featured on the heel of the GEL-LYTE™ III model accompanied by Sneaker Politics’ first opening date, embroidered on the medial side of each shoe. Each pair comes with three interchangeable patches, inspired by service uniforms and include insoles with a map grid design, as well as the words “Thank You” dedicated to all service members.

Because this project is rooted in gratitude, Sneaker Politics will be donating a portion of the profits to the Wounded Warrior Project and the Lone Survivor Foundation. Both are non-profit organizations that help veterans and active-duty service members.

The Sneaker Politics x ASICS GEL-LYTE™ III ‘Always Ready’ collaboration will retail for $220 and will be available via ASICS.com, Above The Clouds, Up There, Laced and SUBTYPE from Saturday 6th of August 2022. Make sure you sign up to our newsletter, so you can stay up to date! For other ASICS features, click HERE and for sneaker features, click HERE.